2016 SUNY/PPAA & NYAPPA Summer Conference

Keynote Presentation
Tuesday, August 2nd, 2016
1:15 pm - 2:15 pm

SLEEP FOR SUCCESS Everything you must know about sleep, but are too tired to ask!	Most of us are sleep deprived, causing reduced concentration, lowered productivity, poorer quality of work and athletic performance. We also experience an increase in moodiness, stress, accidents, and illness. Our well-being and quality of life is significantly compromised. Several leading Fortune 500 companies, educational institutions, as well as sports teams and athletic franchises, are learning that it is neither “macho” nor smart to operate on less than the required amount of sleep; in fact, recent medical research proves that sleep deprivation literally “makes you stupid, clumsy, stressed out, unhealthy and will shorten your life.”

To be a peak performer at school, at work and play, you need to be fully alert, dynamic, energetic, in a good mood, and cognitively sharp. You must be able to concentrate, remember, have great reaction time, make critical and creative decisions, communicate persuasively, and be productive all day long. None of this is possible without quality sleep. Furthermore, healthy sleep has been proven to be the single most important determinant in predicting longevity. It is more influential than diet, exercise or heredity-but our modern culture has become a study in sleep deprivation. We must learn to value sleep, yet most of us know little about the incredibly varied activity that occurs during the course of each night, and how it affects health, happiness and academic and athletic performance. This multi-media keynote presentation consistently receives standing ovations and highest accolades for “great take-away value” from corporate, association, professional, academic, athletic and general/family audiences. Dr. Maas explores the importance of sleep, focusing on such questions as:
Why are most people are sleep deprived and what are the serious consequences for thinking, performance, health and lifespan? What are the five different stages of nocturnal sleep and how important are they to daytime functioning? What does recent brain imagery (fMRI’s) research on thinking, performance and athleticism show that proves the need for maximum sleep each night? How can we accurately measure at home the amount and quality of our sleep? How do you conquer jet lag? How does using electronic devices within an hour of bedtime degrade sleep? How can you increase your athletic performance overnight? What are the guidelines for effective napping? What causes insomnia? What’s available to help you sleep better and longer? How do you establish a great bedroom environment for maximum sleep quality? What are the three golden rules and ten sleep strategies that will assure you a great night's sleep?
The information provided in this presentation will increase your daytime alertness, psychological mood, productivity, creativity, athletic prowess, general health and, most definitely, your quality of life.

Dr. James B. Maas

Dr. James B. Maas, a leading authority and international consultant on sleep and performance, is CEO of Sleep for Success. He has been the Stephen H. Weiss Presidential Fellow, Professor and past Chairman of Psychology, as well as a professor in the graduate fields of Education and Communication at Cornell University. He has also served a professor at the Weill Cornell Medical College-Qatar. Dr. Maas received his B.A. from Williams College and his M.A. and Ph.D. from Cornell. He holds the world’s record for university teaching, having taught more than 65,000 students in his 48 years on the Cornell faculty.

Dr. Maas has held a Fulbright Senior Professorship to Sweden, has been a visiting professor at Stanford University and past-president of the American Psychological Association's Division on Teaching. He received the Clark Award for Distinguished Teaching at Cornell, and is the recipient of the American Psychological Association's Distinguished Teaching Award for being the nation’s outstanding educator.

Dr. Maas is a noted filmmaker who has produced nine national television specials for PBS in this country, for the BBC in England, the CBC in Canada, and for Dutch, Danish and Swedish National Television. His films for such organizations as the National Geographic Society, General Motors, Exxon, Upjohn, Metropolitan Life, the McArthur Foundation and the United States Department of Transportation have won 44 major film festivals.

Dr. Maas is one of the world’s most sought after corporate, medical, association, education and professional athletic team speakers. He has presented highly acclaimed programs for such organizations as IBM, Eastman Kodak, Apple Computers, Campbell’s Soups, Kraft Foods, Pepsi Cola, Google, CitiGroup, JP Morgan Chase, ING, USAA, The GAP, Young President's Organization (YPO), World Presidents' Organization (WPO), World Business Council (WBC), Mutual Life, Maytag, the Naval War College, US Navy, Beyer Pharmaceuticals, Johnson & Johnson, Novartis, Steelcase, American College of Facial and Plastic Surgeons, American College of Rheumatology, American Urological Association, Urban Land Institute, United States Figure Skating Association, the National Basketball Association, NFL New York Jets, NFL Miami Dolphins, NHL Philadelphia Flyers, NHL Ottawa Senators, NHL Colorado Avalanche, NHL Nashville Predators, USA and Canadian Men’s Olympic hockey teams, Professional Hockey Trainers Association, S. C. Johnson, Equinox Fitness, Nestle, Simmons Company, Marriott, Starwood and Wyndham Hotels, Cunard, Crystal and Royal Cruise Lines, MCI/Universal Studios and scores of prep schools, colleges and universities. He significantly changed student performance at schools such as Cornell, Deerfield, Andover, Hotchkiss, The Hill School, United States Military Academy (West Point), and the Chinese International School in Hong Kong. Dr. Maas’ book, Power Sleep, published by Random House and HarperCollins, is a New York Times business best-seller and published in 12 languages. His children’s venture, Remmy and the Brain Train, is an award-winning children’s bedtime story designed to help improve daytime alertness, mood and performance. Sleep for Success! coauthored with Rebecca Robbins is a book designed for business executives, students, parents, and seniors. His new book for athletes, Sleep to Win!, co-authored with Haley Davis, is receiving rave reviews. In the past two years there have been over 200 articles in the popular press about Dr. Maas' work on sleep and performance. He appears frequently on national television on programs, such as the TODAY Show, NBC Nightly News, CNN, Good Morning America, CBS This Morning, The View, Regis & Kelly, and ABC’s 20/20. OPRAH devoted an entire hour to Dr. Maas and his research on sleep and performance.