IMEX 2020
IMEX Association Focus 2020
11 May 2020, Sheraton Frankfurt Airport Hotel

ICCA is running one of the parallel streams of sessions during Association Focus at this year’s IMEX in Frankfurt. Please see below. For a full overview of all sessions please visit the IMEX website.


Assocation Meetings and Events Focus


Registration and lunch


Chairman's Opening Remark
Chaired by: Ksenija Polla, Director Association Relations, ICCA 
Spotlight on sustainability - reducing the environmental impact of your events
• Reducing the environmental impact of your events
• Understanding and measuring the environmental impact of your events

• Putting an achievable sustainability plan in place

• Engaging and working in partnership with venues, suppliers, contractors
Charlotte Grant, Communications & Marketing Manager, World Cocoa Foundation
Christian Stamm, Senior Sustainability Advocacy Manager, FIFA 
Spotlight on Sponsorship and Commercial Partnerships 
• How important is the sponsorship proposal?
 Turning sponsor relationships into profitable long-term commercial partnerships
• How to measure the success of sponsorship campaigns
Kimberley Zimmerman, Head of Congress and Corporate Relations, European Academy of Dermatology and Venerology
John Schaefli, Chief Revenue Officer, Head of Global Partnerships, FIPP 


Networking coffee break

How to Rebrand and Revive Your Flagship Event

• Annual congress case study

• Grow your participation and your net revenue  

 Build internal buy-in for new concepts 

• Promote to your non-member universe

• Apply practical ideas to create impact on a low budget


Fran Rickenbach, Executive Director, National Association of Nephrology Technicians/Technologists

Brenda Sanderson, Executive Director, Interaction Design Association (IxDA)
How to Design an Engaging Delegate Experience
• How can the creation of content safaris ensure that individual delegate needs are met?
• Using content safaris to increase pre-event, and event engagement
• Overcoming cultural differences and expectations regarding knowledge sharing
Sven Bossu, Head of Innovation, ESTRO 
16:30 Chairman's closing remarks and departure to Association Social