IMEX 2020
 
IMEX Association Focus 2020
11 May 2020, Sheraton Frankfurt Airport Hotel

ICCA is running one of the parallel streams of sessions during Association Focus at this year’s IMEX in Frankfurt. Please see below. For a full overview of all sessions please visit the IMEX website.


Programme

Assocation Meetings and Events Focus

11:30  


Registration and lunch


13:00


Chairman's Opening Remark
s
Chaired by: Ksenija Polla, Director Association Relations, ICCA 
 
13:10 
Spotlight on sustainability - reducing the environmental impact of your events
 
• Reducing the environmental impact of your events
 
• Understanding and measuring the environmental impact of your events

• Putting an achievable sustainability plan in place

• Engaging and working in partnership with venues, suppliers, contractors
 
Speakers: 
 
Charlotte Grant, Communications & Marketing Manager, World Cocoa Foundation
 
Christian Stamm, Senior Sustainability Advocacy Manager, FIFA 
 
13:50 
Spotlight on Sponsorship and Commercial Partnerships 
 
• How important is the sponsorship proposal?
 
 Turning sponsor relationships into profitable long-term commercial partnerships
 
• How to measure the success of sponsorship campaigns
 
Speakers: 
 
Kimberley Zimmerman, Head of Congress and Corporate Relations, European Academy of Dermatology and Venerology
 
John Schaefli, Chief Revenue Officer, Head of Global Partnerships, FIPP 
 

14:30


Networking coffee break

15:00
How to Rebrand and Revive Your Flagship Event

• Annual congress case study

• Grow your participation and your net revenue  

 Build internal buy-in for new concepts 

• Promote to your non-member universe

• Apply practical ideas to create impact on a low budget

Speakers: 

Fran Rickenbach, Executive Director, National Association of Nephrology Technicians/Technologists

Brenda Sanderson, Executive Director, Interaction Design Association (IxDA)
 
15:40
How to Design an Engaging Delegate Experience
 
• How can the creation of content safaris ensure that individual delegate needs are met?
• Using content safaris to increase pre-event, and event engagement
• Overcoming cultural differences and expectations regarding knowledge sharing
 
Speaker:
 
Sven Bossu, Head of Innovation, ESTRO 
16:30 Chairman's closing remarks and departure to Association Social