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Guest Speakers
 
   
Mark Henning, Director, Digital Solutions, Dynamic Logic

Mark has participated in the Australian digital marketing industry for over 15 years.

Since joining Millward Brown in January 2009 as Director of Digital Solutions, Mark has successfully established the Dynamic Logic brand in Australia.  Brands, publishers, advertising networks and agencies now engage Dynamic Logic to undertake digital brand effectiveness research across a wide range of categories.

Previously, Mark was Managing Director, APAC, at Facilitate Digital, a leading independent provider of digital marketing.  Prior to this, he was General Manager at One Digital, Australia’s largest full service digital agency and part of the Aegis owned Isobar digital network.

Mark was instrumental in the launch of the Nielsen NetRatings measurement service in 1999 and throughout his time at Nielsen NetRatings worked with major clients including nineMSN, Yahoo, Fairfax Digital, News Interactive, Sensis and Google.  In 2005, as Managing Director Australia of Nielsen NetRatings, he successfully managed the integration of the Nielsen NetRatings and RedSheriff product range.
 
Mark is Guest Speaker on the Your Campaign Objectives and Strategy module.
 
 
Nic Chamberlain, Head of Digital, 303

Nic has over 13 years experience in strategy in the direct and digital space.  He is responsible for all digital output for 303 across the Perth and Sydney offices, from Digital and Social Strategy to CRM and Web Development.

 Previously, Nic was in London where he worked at a number of major agencies, including digital shop EHS Realtime, where he was instrumental in the development of the Tesco.com online business. Nic has experience across all sectors, from finance, FMCG, telecoms and travel, with brands including HSBC, Tesco, Volkswagen, British Telecom and 02.
Nic set up his own agency in 2003, Barraclough Edwards Chamberlain. As Managing Director Nic led the agency to client wins including Nectar, Premierleague.com, Daimler Chrysler, Macmillan Cancer Support and Morgan Stanley.  Nic left the UK in 2008 and joined 303 in July of that year, where digital clients include Harley-Davidson, Contiki, RSVP.com.au amongst others.

Nic is Guest Speaker on the Display Advertising module.

 
 Tiphereth Gloria, Social Media Strategist, George Patterson Y&R Australia

Working in the digital space since 1996, Tip’s experience spans interactive multimedia, digital video, online applications and major website developments. Tip is now Social Media Strategist at GPYR in Sydney, working with clients such as Arnott’s, Perpetual, Virgin Atlantic, and NSW Health.

Previously at Amnesia Razorfish, Tip ran social media influence-marketing campaigns for national and international clients, including Microsoft Australia, Pepsi Australia, Aussie Home Loans, Channel 9 and World Vision Australia.

Tip is the author of www.digitaltip.com.au; a social media marketing and social strategy blog. In June 2009, Tip broke the HabitatUK Twitter Hashtag Spam story which shattered all records with 767 retweets and was picked up by TechMeme, UK Sky News, UK Guardian, Mashable and the NY Times.

She’s also a featured blogger on Social Media Today and is Digital Ministry AU’s Digital Champion social media advocate, particularly around building brands and customer advocacy using social media channels. Tip is passionate about all things social including Twitter, Tumblr, mashups and user generated content- particularly the rise of mobile user generated social content on smartphones.

Tip is Guest Speaker on the Social Media module.
 
  

Claudia Sagripanti, Principal, VentureOne
Claudia was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as Principal of digital consulting and training business, VentureOne.

 
Claudia has been involved in the mobile industry since 2002, as co-founder of the Mobile Marketing and Advertising Awards. Since then Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services.
Claudia has led a number of mobile industry activities, in particular she co-ordinated the development of cross carrier and publisher mobile advertising guidelines. Claudia is also a regular contributor to various marketing and digital media publications, and is regularly asked to comment on mobile issues.

Claudia is Guest Speaker on the Mobile module.
 
  

Kate Conroy, Ads Product Specialist, Google Australia

Kate worked in the SEM industry since 2006. She specialises in SEM strategy and understanding the Google AdWords Auction system, and frequently assists small and medium sized businesses on how to make the most of a limited advertising budget using Search Advertising. Kate is also a huge fan of online shopping and has bought just about everything you can imagine online - even a kitchen sink!

 
Kate is Guest Speaker on the Search Marketing module.