SUMMIT AGENDA
17/02/2016
09:00 - 09:55Registration and refreshments
09:55 - 10:00Welcome from the Chair
Tom Washington, group head of content, eGaming Review
10:00 - 10:30Keynote presentation
Geoff Lawson, former Australian cricketer and Pakistan cricket team coach
10:30 - 11:15In the game: Online in-play, click-to-call and what happens next
Moderator: Tom Washington, group head of content, eGaming Review
Cormac Barry, CEO, Sportsbet
Ian Fletcher, CEO, Australian Wagering Council
Tom Waterhouse, CEO, William Hill Australia

After a period of no activity, online wagering operators have finally started to push the online in-play boundaries.  This session will assess the legality of the product, its success among customers, and how regulators and government have reacted. Crucially the panel will also discuss what impact these products could have on future regulation. 

11:15 - 11:45Refreshment break
11:45 - 12:05Progress report: What the gambling review means for the sector
Jamie Nettleton, partner, Addisons

As the federal government’s review gathers pace, concerns over the likely outcomes also grow. Will the result be one that favours businesses and throws up greater opportunities, or could it result in further regulation and red tape that would stifle growth?

12:05 - 12.15Impact of ads on social media
Sally Gainsbury, senior lecturer, Southern Cross University

Social media marketing has been embraced by the gambling industry, but what impact do these promotions have? Australian research with 964 gamblers who use social media will be presented.  Results show how gamblers respond to social media promotions, the impact social media has on gambling, and what customers want to see on social media.  Considerations of the broader impact on the community and how to use social medial responsibly will also be discussed.

12:15 - 13:00Taking on the big guns: How can small bookies take on online wagering’s giants?
Moderator: Mats Johnson, director, VGW
Brett Luntz, founder, Mad Bookie
Grant Palmer, director, Palmerbet

In a market where scale and marketing clout rule, how can the lesser-known brands prevail?  This session will explore the product and marketing strategies they must deploy, and what they must do to stand out from a crowded marketplace.  The panel will also assess the threat to the established order and whether it can ever be toppled.
13:00 - 14:00Lunch
14:00 - 15:00Roundtable discussions
14:00 - 15:001. Counting the cost: Has the time come to fight back against rising product fees?
Mary Collier, manager – media and communications, Australian Wagering Council
How we have we got to this point, what impact it is having on bookies’ businesses, and what can be done to improve the situation?
14:00 - 15:002. Combating rising CPAs
Toby Oddy, founder and CEO, Digital Fuel Marketing
Media fragmentation is forcing CPAs to skyrocket, but how can this be tackled?
14:00 - 15:003. Client retention and reward programs
Killian Murphy, senior equity analyst , Petra Capital
What the shift towards greater sophistication in client retention means for operators 
14:00 - 15:004. eSports and fantasy sports – time to invest?
James Fitzgerald, co-founder, Moneyball
Tom Washington, group head of content, eGaming Review
With the popularity on these two products on the rise globally, is it time for Australian operators to get involved?
14:00 - 15:005. Why data analytics is your biggest opportunity (and challenge)
Mathew Demetriou, regional director APAC, GBG
How can operators can harness rapidly advancing analytics technology to turn customer insights into profitable actions?
15:00 - 16:00Roundtable discussions repeat
16:00 - 17:00Drinks
17:00Close of event