SUMMIT AGENDA |
17/02/2016 | ||||
09:00 - 09:55 | Registration and refreshments | |||
09:55 - 10:00 | Welcome from the Chair Tom Washington, group head of content, eGaming Review | |||
10:00 - 10:30 | Keynote presentation Geoff Lawson, former Australian cricketer and Pakistan cricket team coach | |||
10:30 - 11:15 | In the game: Online in-play, click-to-call and what happens next Moderator: Tom Washington, group head of content, eGaming Review Cormac Barry, CEO, Sportsbet Ian Fletcher, CEO, Australian Wagering Council Tom Waterhouse, CEO, William Hill Australia | |||
11:15 - 11:45 | Refreshment break | |||
11:45 - 12:05 | Progress report: What the gambling review means for the sector Jamie Nettleton, partner, Addisons As the federal government’s review gathers pace, concerns over the likely outcomes also grow. Will the result be one that favours businesses and throws up greater opportunities, or could it result in further regulation and red tape that would stifle growth? | |||
12:05 - 12.15 | Impact of ads on social media Sally Gainsbury, senior lecturer, Southern Cross University Social media marketing has been embraced by the gambling industry, but what impact do these promotions have? Australian research with 964 gamblers who use social media will be presented. Results show how gamblers respond to social media promotions, the impact social media has on gambling, and what customers want to see on social media. Considerations of the broader impact on the community and how to use social medial responsibly will also be discussed. | |||
12:15 - 13:00 | Taking on the big guns: How can small bookies take on online wagering’s giants? Moderator: Mats Johnson, director, VGW Brett Luntz, founder, Mad Bookie Grant Palmer, director, Palmerbet | |||
13:00 - 14:00 | Lunch | |||
14:00 - 15:00 | Roundtable discussions | |||
14:00 - 15:00 | 1. Counting the cost: Has the time come to fight back against rising product fees? Mary Collier, manager – media and communications, Australian Wagering Council How we have we got to this point, what impact it is having on bookies’ businesses, and what can be done to improve the situation? | |||
14:00 - 15:00 | 2. Combating rising CPAs Toby Oddy, founder and CEO, Digital Fuel Marketing Media fragmentation is forcing CPAs to skyrocket, but how can this be tackled? | |||
14:00 - 15:00 | 3. Client retention and reward programs Killian Murphy, senior equity analyst , Petra Capital What the shift towards greater sophistication in client retention means for operators | |||
14:00 - 15:00 | 4. eSports and fantasy sports – time to invest? James Fitzgerald, co-founder, Moneyball Tom Washington, group head of content, eGaming Review With the popularity on these two products on the rise globally, is it time for Australian operators to get involved? | |||
14:00 - 15:00 | 5. Why data analytics is your biggest opportunity (and challenge) Mathew Demetriou, regional director APAC, GBG How can operators can harness rapidly advancing analytics technology to turn customer insights into profitable actions? | |||
15:00 - 16:00 | Roundtable discussions repeat | |||
16:00 - 17:00 | Drinks | |||
17:00 | Close of event |