Spring 2016 APPEX  
April 19-22 - Las Vegas

 

When was the last time "culture" was listed as a commitment or action item in your strategic issues group? Culture is difficult to measure and its impact on agency value is unclear. It will never show up as a line item on a PHP nor will it ever be a pro forma adjustment in your valuation; yet the difference between mediocre and peak performance is often in how an agency establishes, defines, and evolves its culture.

Our firm spends an estimated 15,000 hours working with agency leaders or inside the walls of an agency every year. Our consultants are exposed to all different kinds of firms: high growth, no growth, pro-technology, anti-technology, privately held, bank-owned, sales-focused, service-focused, Millennial-run, Baby-Boomer-led...

One thing you feel the minute you talk to a CEO or set foot inside the firm’s building…

The culture.


The APPEX membership continues to execute on strategic issues that impact the firm’s short- and long-term value. These issues encompass performance improvement, growth initiatives, succession planning, best-in-class hiring, talent management, employee engagement, compensation, technology, and customer experience.

 The strength of your culture is everything when it comes to your ability to execute on all of the items listed above. It is not a substitute for performance, nor are the two adversaries. Simply put, culture is the art of performance.

How do you define your culture?

The best firms in the industry answer the question with a sense of passion and purpose, hire and fire around it, and protect it as though it is their most valuable asset. Because it is.


Join us in April to continue the conversation on establishing, defining, and evolving your culture at MarshBerry's Agency Peak Performance Exchange in Las Vegas.


Keynote Presentation

Infectious Happiness, Infectious Results

Presented by Jon Wolske, Culture Evangelist at Zappos Insights

Every organization has a culture, but it is not until we recognize and invest in our culture that we can harness the best we have to offer. Think culture is about the perks, the events, the craziness? You’re close, but think again. 

Do you really know what culture is? Do you know how to get the most out of yourself and those around you without crackin’ the whip? You will soon. 

Bring some tissues, you may need them.

Educational Breakout Sessions

Best of the Best

Presented by Tommy McDonald
MarshBerry often boasts that our APPEX clients are a collection of the highest performing firms in the industry because APPEX clients are the only ones that can prove it. So if you carve out the best performing firms of our clients, what do they do? There is no ideal agency in the country, but if you carve out the most elite, the firms that produce significant results, there is commonality in the structure, people, and process that drives high performing results. This session will focus on the best 25% and the proven practices that make them elite

Zappos Culture Experience

Presented by Zappos Insights
The strength of your culture is everything when it comes to your ability to execute on strategic issues that impact your firm’s short- and long-term value. Join us for a 45 minute tour of Zappos’ new corporate headquarters in Downtown Las Vegas to get a glimpse of the Zappos culture and walk in the Zapponian's shoes. Say hello to some of the amazing culture-filled departments, such as HR and the Customer Loyalty Team (customer service). This tour includes transportation to and from the Zappos Headquarters and is strictly limited to 20 attendees.

We will see you in Vegas!!