Join Stephen Brown as he shares tales of the Direct Mail Quest he and his team went on for 60 days. They wanted to find out who’s actually winning in the DM game. By logging 50+ mailboxes of FUSE staff, Stephen and his team saw who’s doing mail right, what opportunities are being missed, and what brands are using direct mail most effectively. He will share with you some of the best, and maybe even a few misses, that they found along the way.

Experts in digital and PR, Jelly Marketing knows how social media, online ads and digital PR can mix with your offline, print and mailing strategies. Join Eric Reynolds as he shares case studies and results for e-tail, e-commerce, B2B and B2C clients when mixed with PR, online ads, social media and direct mail. 

 The rate of change in consumer marketing accelerates every year, as does the cycle of product adaptation to declining usage. With a wide range of choices, marketing messages and marketing options, consumer interaction is ever-present; add rapid declines in the performance of marketing initiatives, and we have a recipe for complexity and chaos. In this noisy environment, the key to success is understanding how to be effective and how to attract focused attention. Julio will share how companies are effectively marketing directly with consumers and how they are converting interaction into sales by moving to a marketing omni-channel environment and by leveraging big data at an individual level.

Linda Regier has worked with prominent international, national and modest enterprises in all areas of Direct Marketing over the last 20 years. She is the Past President of the Canadian Marketing Assoc MB Chapter, as well as co-author and teacher of Relationship Marketing course of U of W; instructor for Ad Assoc Media Buying course, and teaches Direct Marketing at Red River College. Linda also teaches The Power of Direct Marketing course for CPC from coast to coast. 

A Bias for Action -- Neuroscience Research – What your Brain Responds To