| Session Overviews |
CEO Breakfast Session: Why it pays to invest in fundraising
When executed well an investment in fundraising can offer unrivalled returns compared to traditional investment strategies such as equities or property.
Cerebral palsy is not a cause most people would spontaneously support, yet through an aggressive investment program Cerebral Palsy Alliance has enjoyed a rise from $14m to $27m over a 5 year period, with strong growth still to come.
Investment is the key to sustainable fundraising growth and this session will provide case studies with real numbers and outcomes. So, if you’re considering or are sceptical about investing in fundraising, would like to know more or better understand what pitfalls to avoid, this presentation will prove invaluable.
Marcus Blease MFIA, General Manager Marketing and International Programs, Cerebral Palsy Alliance
Martin Paul MFIA, Director, More Strategic
Major Giving: Donor development and leadership for major gifts
Rebecca will share some of the know-how and technique in planning and building relationships with donors and volunteer leaders in the major gift process. This session will cover some of the tools and steps in building a relationship from the beginning right through to seeking support, stewardship and recognition. You’ll learn how to inspire, engage and empower others to work with you in building relationships that lead to major gifts.
Rebecca Hazell EMFIA CFRE, Director of Development, University of Newcastle
Digital: Demystifying Digital; how to integrate digitally
Digital fundraising is surrounded in unnecessary mystery. Apps, devices, social platforms. Terms we hear about every day but do they actually make charities any money? For some. But for most, no.
You will pick up some ideas and tips for enhancing your next appeal as well as hearing what has worked (and what hasn't) for others. And even better - digital is low cost and perfect for small organisations to use.
Identify where digital can play a role in your individual giving program by hearing real examples of using voice, video, sms and email integration.
Find out how to increase your offline income, online.
Jonathon Grapsas MFIA, Director, flat earth direct
For many charities the Community Fundraising Program is an add on, something that just happens and it’s so adhoc it’s just too hard to manage. But there has been a surge in this traditional fundraising channel alongside Peer to Peer events.
Within this presentation Julie will highlight seven key principles that every successful Community Fundraising Program must have to become a strong and structured program. Core elements will cover data analysis, acquisition, retention, extension and extending strategies for long term growth.
Julie Roberts, Senior Consultant, More Strategic
When executed well an investment in fundraising can offer unrivalled returns compared to traditional investment strategies such as equities or property.
Cerebral palsy is not a cause most people would spontaneously support, yet through an aggressive investment program Cerebral Palsy Alliance has enjoyed a rise from $14m to $27m over a 5 year period, with strong growth still to come.
Investment is the key to sustainable fundraising growth and this session will provide case studies with real numbers and outcomes. So, if you’re considering or are sceptical about investing in fundraising, would like to know more or better understand what pitfalls to avoid, this presentation will prove invaluable.
Marcus Blease MFIA, General Manager Marketing and International Programs, Cerebral Palsy Alliance
Martin Paul MFIA, Director, More Strategic
Major Giving: Donor development and leadership for major gifts
Rebecca will share some of the know-how and technique in planning and building relationships with donors and volunteer leaders in the major gift process. This session will cover some of the tools and steps in building a relationship from the beginning right through to seeking support, stewardship and recognition. You’ll learn how to inspire, engage and empower others to work with you in building relationships that lead to major gifts.
Rebecca Hazell EMFIA CFRE, Director of Development, University of Newcastle
Digital: Demystifying Digital; how to integrate digitally
Digital fundraising is surrounded in unnecessary mystery. Apps, devices, social platforms. Terms we hear about every day but do they actually make charities any money? For some. But for most, no.
You will pick up some ideas and tips for enhancing your next appeal as well as hearing what has worked (and what hasn't) for others. And even better - digital is low cost and perfect for small organisations to use.
Identify where digital can play a role in your individual giving program by hearing real examples of using voice, video, sms and email integration.
Find out how to increase your offline income, online.
Jonathon Grapsas MFIA, Director, flat earth direct
Multi-Channel Fundraising: Everyone is a potential donor
Everyone is a potential donor. But where are they hiding and how to engage them? While direct mail still leads new donor acquisition, there are other channels to consider to attract new supporters to your cause. Marcus and Marta will share their experience in acquiring, retaining and converting donors using multiple channels. Drawing on their experience and results at Guide Dogs SA/NT, Minda Inc and the Women’s & Children’s Hospital Foundation, the session will feature real-life case studies and results.
Marcus Gehrig MFIA, Executive Manager, Strategic Marketing and Fundraising, Minda Incorporated
Marta Harbuzinska MFIA, General Manager – Fundraising, Women’s and Children’s Hospital Foundation
Marcus Gehrig MFIA, Executive Manager, Strategic Marketing and Fundraising, Minda Incorporated
Marta Harbuzinska MFIA, General Manager – Fundraising, Women’s and Children’s Hospital Foundation
Bequests: How to create a powerful bequest program
In this session Martin will take delegates on the bequest journey. From identifying bequest prospects to converting these prospects to confirmations, this session will give you the tools and know how to implement your very own bequest program.
Martin will share with you the elements required to develop your bequest materials. The session will also look at how to use surveys to generate bequest leads and prospects from your database and how to appropriately follow up these prospects. Martin will give you a draft communications calendar that you can implement to keep the bequest conversation front of mind for your bequest prospects.
Martin Carolan EMFIA, Development Manager, RSPCA SA
In this session Martin will take delegates on the bequest journey. From identifying bequest prospects to converting these prospects to confirmations, this session will give you the tools and know how to implement your very own bequest program.
Martin will share with you the elements required to develop your bequest materials. The session will also look at how to use surveys to generate bequest leads and prospects from your database and how to appropriately follow up these prospects. Martin will give you a draft communications calendar that you can implement to keep the bequest conversation front of mind for your bequest prospects.
Martin Carolan EMFIA, Development Manager, RSPCA SA
Events: How to maximise event income with the power of digital
The digital world has breathed a new lease of life into fundraising events. Digital communications and technology at gala events has proven to dramatically lift revenue when combined with classic fundraising techniques. And the power of Facebook and other social media to reach target audiences has opened up a whole new way of marketing to acquire, retain and maximise the value of your event supporters.
Marcus will share a number of working examples highlighting how technology, social media and digital channels have seen mature plateaued/declining events rise again and transformed new mass participation campaigns.
Marcus Blease MFIA, General Manager Marketing and International Programs, Cerebral Palsy Alliance
Direct Mail: A simple fundraising model to revitalise your direct mail program
By using key fundraising, direct mail and donor centric principles, Andrew will give examples of how he grew DM at Guide Dogs SA.NT from $160k to $663k in 5 years. Using a combination of acquisition, retention and stewardship strategies, Andrew will explain how engaging donors to be closer to the cause has increased DM revenue by half a million dollars.
Andrew Sabatino MFIA, Executive Manager, Business Development, Guide Dogs SA
Community Fundraising: 7 steps to a successful Community Fundraising Program
Are you looking for the next big thing to increase your revenue stream in your fundraising portfolio? What if I said you already have it but its gathering dust at the bottom of your shelf?
The digital world has breathed a new lease of life into fundraising events. Digital communications and technology at gala events has proven to dramatically lift revenue when combined with classic fundraising techniques. And the power of Facebook and other social media to reach target audiences has opened up a whole new way of marketing to acquire, retain and maximise the value of your event supporters.
Marcus will share a number of working examples highlighting how technology, social media and digital channels have seen mature plateaued/declining events rise again and transformed new mass participation campaigns.
Marcus Blease MFIA, General Manager Marketing and International Programs, Cerebral Palsy Alliance
Direct Mail: A simple fundraising model to revitalise your direct mail program
By using key fundraising, direct mail and donor centric principles, Andrew will give examples of how he grew DM at Guide Dogs SA.NT from $160k to $663k in 5 years. Using a combination of acquisition, retention and stewardship strategies, Andrew will explain how engaging donors to be closer to the cause has increased DM revenue by half a million dollars.
Andrew Sabatino MFIA, Executive Manager, Business Development, Guide Dogs SA
Community Fundraising: 7 steps to a successful Community Fundraising Program
Are you looking for the next big thing to increase your revenue stream in your fundraising portfolio? What if I said you already have it but its gathering dust at the bottom of your shelf?
For many charities the Community Fundraising Program is an add on, something that just happens and it’s so adhoc it’s just too hard to manage. But there has been a surge in this traditional fundraising channel alongside Peer to Peer events.
Within this presentation Julie will highlight seven key principles that every successful Community Fundraising Program must have to become a strong and structured program. Core elements will cover data analysis, acquisition, retention, extension and extending strategies for long term growth.
Julie Roberts, Senior Consultant, More Strategic
