• Blogs
• Leveraging Facebook & Social Media
• A website that attracts new business

Most accounting firm websites leave a lot of be desired, yet today they are far more important that any printed material about the firm. Wayne Schmidt and David Smith, will debate what makes a great accounting firm website, how you should create your website strategy and the functionality that needs to be considered. Practical examples will be given.

Successful delivery of business advisory services in your firm directly relies to how you engage the client through a needs analysis meeting and then sell a dynamic customised proposal. This session will demonstrate how to sell your business advisory services to clients and prospects from the initial engagement to proposal delivery to running an ideal first client seminar and structuring compliance meetings to sell future advisory services.

Many people think that marketing is about creative ideas, the brilliant initiative, While such marketing triumphs do occur, for the majority of businesses an over emphasis on creative wastes energy. For most of us marketing is about a regular and consistent conduct of the marketing plan. We will review the marketing initiatives that consistently achieve results for accounting firms and how a systemised approach is key to success.

Since 2005 the Revenue Performance Management Group has helped more than 100 organisations including Big 4, Mid Tier and smaller accounting and professional service firms grow their revenues year-on-year by an average of 24%. In this session, RPMG's founder, CEO and ex-EY partner Craig McKell will share some of the secrets now being used by companies to  significantly increase their client acquisition and retention - doubling and in some cases trebling their rates of cross and up-selling, while dramatically reducing the cost and effort required to do so.