It’s
tough finding new donors and that moment when you open the mail and find their
cheque gives every fundraiser a warm glow.
Once the honeymoon is over though, how do you keep donors engaged for life?
Don’t
let yourself get caught up in the excitement of the win and neglect to put a
plan in place for getting the second gift and keeping your donor for
life.
- How
do you thank them?
- How
are you going to communicate with them?
- Should
you treat them differently to your other donors?
Three
expert fundraisers will share their strategies and tactics used to bond new donors
to their organisation.
Join Heath McSolvin MFIA, CBM Australia, Alex Cross, Guide
Dogs Victoria and Megan McQuitty MFIA, Robejohn & Associates,as they relate stories of their
experiences.
This
Special Interest Group will look at:
- The
importance of planning
- Strategies
for getting the second gift
- Insights
into successful and failed tactics
- and
so much more!
This
is an important opportunity to help you maximise your acquisition investment by engaging
your new donors for life.
