Digital health is reaching a crucial turning point. With a growing array of digitally enabled health applications capturing the public imagination, increasing numbers of consumer brands entering the digital health space, and the industry attracting record levels of investor interest, the stage looks set for the transformation of healthcare delivery models. With all this comes the potential for the ‘creative destruction’ of medicine as we know it.
The business case for digital health is equally compelling. With healthcare costs rising inexorably around Europe, digital solutions applied in the home and non-traditional healthcare settings are increasingly seen as the way forward. Their potential value in preventing diseases, increasing efficiencies and enhancing personalisation throughout healthcare systems is starting to be realised and will contribute to the 2020 initiative of a single and efficient digital agenda for Europe. Yet the road to healthcare’s digital transformation is not entirely smooth. Despite the growth of the market, which now includes consumer brands and healthcare providers, the industry is still dominated by smaller players. Validation and the evidence base for digital services remain largely elusive. Reimbursement models to underpin the economics of digital health are still evolving and crucially the promise of digital health must be realised in an industry which has traditionally struggled to embrace technology in its interactions with the public and patients.
We hope you will join us at this preeminent summit for what promises to be an engaging and insightful day...
The business case for digital health is equally compelling. With healthcare costs rising inexorably around Europe, digital solutions applied in the home and non-traditional healthcare settings are increasingly seen as the way forward. Their potential value in preventing diseases, increasing efficiencies and enhancing personalisation throughout healthcare systems is starting to be realised and will contribute to the 2020 initiative of a single and efficient digital agenda for Europe. Yet the road to healthcare’s digital transformation is not entirely smooth. Despite the growth of the market, which now includes consumer brands and healthcare providers, the industry is still dominated by smaller players. Validation and the evidence base for digital services remain largely elusive. Reimbursement models to underpin the economics of digital health are still evolving and crucially the promise of digital health must be realised in an industry which has traditionally struggled to embrace technology in its interactions with the public and patients.
- How can these barriers be addressed, and what is the roadmap to healthcare’s digital future?
We hope you will join us at this preeminent summit for what promises to be an engaging and insightful day...
