| Michael Lyons “The Brand of YOU” How you present yourself, how you behave and how you are perceived by your professional peers will determine your personal brand and the level of success in your career. After all, if you don’t brand yourself, other people will. And, chances are they won’t brand you in the way you want to be branded. If you are not conscious of your brand and don’t work on it, you may fall short of your career aspirations. It has been said that your smile is your logo, your personality is your business card, and how you leave others feeling after having an experience with you is your trademark. In this informative and entertaining presentation, speaker Mike Lyons will engage the audience with interactive and fun exercises, and walk participants through a road map of how to enhance and sustain your personal brand. Learner Outcomes:
o Appearance
Meet Michael: Michael Lyons is a Professional Speaker, Actor and Meetings Industry Consultant. Most recently, he served as Exhibition Director for Reed Travel Exhibitions, responsible for the management of IBTM America, a global exhibition which takes place each June. Mike is a well-known and highly respected veteran of the meetings/travel industry. His diverse background includes senior level posts with some of the industry’s best known names. Besides Reed Exhibitions (the world's largest trade show organizer), he has worked for the likes of Carlson Wagonlit Travel, EGR International and McGettigan Partners (now Maritz). He was also the President and CEO of Global Events Partners, Philadelphia, the premier Destination Management Company in the greater Philadelphia region which he co-founded and ran from 2002 through 2009. Mike has been very active in hospitality industry organizations such as MPI, where he served two terms as VP Finance on the Philadelphia chapter's board, PCMA, ADME and ISES among others. For more information on Mike, go to www.michaeljlyons.com.
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| Lisa Sommer Devlin Getting to “YES:” Negotiation Techniques for Event Contracts Lisa Sommer Devlin, an attorney that has represented hotels regarding event contracts for 25 years will review some of the most common, as well as some of the new trends, in hotel contact clauses and help both suppliers and hoteliers understand their purpose, risks and benefits. Most importantly, she will help both sides learn how to address these issues to help both sides get the results that they desire. Come prepared with questions for this interactive session! Meet Lisa:
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