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Petfood Forum CHINA

Where the Global Petfood Industry does business.

August 17, 2016


Petfood Forum China 2016 Schedule

Cultivate new ideas to innovate and expand your business with our educational topics and industry experts! Schedule details are subject to change. Please click on any Session title below to view full details on the topic and speaker.

Aug 17, 2016
09:45 - 10:30Pet food quality and safety in China
An executive with Royal Canin China, provides a pet food manufacturer’s perspective on making safe, high-quality products in China, with information and tips to help the Chinese pet food industry produce products that meet the demands of the local pet food market as well as export markets
10:30 - 11:00Progress report on Chinese pet food regulations
Wang Jinquan, PhD, associate professor with the Feed Research Institute of the Chinese Academy of Agricultural Sciences (CAAS), reports on progress to date with the Ministry of Agriculture’s Quality and Safety Standards of Pet Food (Feed) Project and what pet food manufacturers can expect in the coming months. At CAAS, Wang is the project leader of the Evaluation Research Group of Feed Mycotoxin Detoxification, the Pet Nutrition and Food Processing Technology Team as well as the Quality and Safety Standards Project.
11:00 - 11:30Coffee break
11:30 - 12:00Canned versus kibble: what are the implications for pet nutrition?
Emma Bermingham, PhD, senior scientist for AgResearch Ltd., explains research on whether dietary formats (wet or dry pet food), which differ in their nutrient profiles due to manufacturing requirements, affect the nutrition and health of cats, including their body fat, expression of key genes in glucose and insulin pathways, composition and metabolic function of fecal microbiota. The research spans a study in kittens, followed by one on the long-term impact of dietary format measured in the same cats at 5 years of age.
12:00 - 12:30Ensuring reliable palatability measurement
Franck Peron, DVM, PhD, ethologist for Diana Pet Food, shares good practices to avoid measurement biases on two-bowl preference testing methodology and single-bowl methods, highlighting the main criteria for ensuring reliable palatability measurement of pet food. In addition, the evolution of pet ownership to pet parenting means we have to consider a triangular relationship in feeding pets, expanding the concept of palatability to new, emotional dimensions. Rogues explains new methodologies to measure emotional palatability.
12:30 - 13:00Trace mineral nutrition: people, pets and planet
Juan Gomez-Basauri, PhD, global director of the companion animal business of Alltech, discusses the role of mineral nutrition in companion animals and reviews the benefits of proper supplementation for pets and people, as well as current trace mineral requirements. He also covers dietary interactions in the gastrointestinal tract and their effects on trace mineral bioavailability, compares relative bioavailability of various forms of trace minerals and shares specific data on how zinc affects zinc transporter gene expression. Finally, he presents survey data of different mineral sources, how these findings relate to safety and sustainability and if these are drivers to consider when addressing the millennial consumer and other generations for an overall balance between people, pets, animals and planet.
13:00 - 14:00Lunch
14:00 - 14:30Growth drivers for the Chinese pet food market
Pushan Tagore, vice president of global marketing-pet care for GfK, explores the factors spurring ongoing growth of the Chinese pet food market, including various retail channels (online, mass market or pet shops), categories of products (natural, grain free), expansion of existing products versus new product launches and domestic versus global manufacturers.
14:30 - 15:00Applications of microalgal fatty acids in pet foods
Shiguang Yu, PhD, global technical manager-pet nutrition for DSM Nutritional Products, explains why microalgae offer a sustainable source of polyunsaturated fatty acids (PUFAs) for pet food. PUFAs, particularly DHA and EPA, are essential nutrients for growth and reproduction of dogs and cats, and have been shown to provide other health benefits. While most DHA and EPA used in pet foods currently come from fish sources, a dwindling supply of wild-caught fish is insufficient to meet increasing demands for fish oil. Microalgae high in PUFAs offer a sustainable source that is easily applied in pet foods, bioavailable to pets and approved as a feed ingredient in many markets globally, including China.
15:00 - 15:30Extrusion innovations: exotic pet diets and novelty treats
Will Henry, director of technology and R&D for Extru-Tech Inc., shares specific case studies involving the development of formulations, process profile and equipment design and food safety for the production of various new and innovative pet food products. The case studies encompass more than 20 trials using a single-screw extruder to produce products such as limited ingredient diets, ultra-high fresh meat pet food and treats, grain-free pet food, multi-color food and treats, and co-extruded treats.
15:30 - 16:00Coffee break
16:00 - 16:30Culture, creativity and strategy
John Adams, president of Adams Development, explains why creativity should be at the heart of strategy and strategy should be at the heart of creativity. A business strategy should encompass a mix of thoughts, ideas, insights, experiences, goals, memories, perceptions, emotions and expectations that provide a context for specific actions taken in pursuit of a specific end result—all often influenced by cultural upbringing and company culture. Adams covers cultural differences among China, the US, UK and Germany; current and future growth in each of these countries; culture and idea generation; and why strategy has not been seen as creative.
16:30 - 17:00Using plant extracts for health and marketing claims in pet food
Teresa M. Agulles, partner/owner of PlusVet Animal Health in China, describes how using plant extracts matches up with pet food trends such as humanization and “back to nature.” With examples of usage in premium and superpremium pet food products in Spain and other European countries, she explains how plant extracts can promote pet health, differentiate a brand from its competitors, replace synthetic antioxidants, control fecal odor and support claims such as for digestive health, weight control, senior pets, immunity and allergies.