Description:
Have you considered creating an app to go along with a book? How do you decide if you've chosen the right book? How should you measure success? How much and what kind of resources might it take? Join us to learn why three UPs decided to create apps for select books, how they did it, and learn whether or not they thought it was a success.
Participants:
Christie Henry; Editorial Director of Sciences, Social Sciences, and Reference; University of Chicago Press
Sara Sapire; New Business and Product Development Manager; Yale University Press
Clara Totten; Acquisitions Editor, Languages; Georgetown University Press
Moderator:
Hope LeGro; Director of Georgetown Languages and Assistant Director; Georgetown University Press
