In an increasingly competitive events landscape, how you communicate the value and experience of your event can make all the difference in attracting and engaging attendees. This session will explore strategies and best practices for crafting marketing messages that resonate and inspire action.

Learn how to leverage storytelling, visual content, social media, and data-driven insights to convey the unique benefits of your event and build a connection with your target audience. Whether you're promoting a conference, trade show, or virtual event, this session will equip you with the tools and techniques to elevate your marketing efforts, create curated experience for niche audiences, and ensure your event stands out in a crowded marketplace.

8:30 AM: Registration Opens

9 - 9:15 AM: Welcome and Opening Remarks

9:15 - 10 AM: 6 Event Marketing Fails (And How to Fix All 6!) with Bill Zimmer, VP,  Strategy, 360 Live Media

What is your strategy to increase attendance at your next event?

Bill Zimmer, VP of Strategy at 360 Live Media, will share secrets for how to navigate common event marketing pitfalls and attract new audiences to association events. Discover new ways to approach event marketing so that you can diagnose existing marketing problems and develop a marketing plan to attract new audiences. 
 
After this session, you will have new ideas and tools to help tackle your next event marketing challenge

• Hear proven best practices for event marketing to increase registrations
•  Learn how event planners and marketers can work together to build more successful marketing campaigns
• Discover how to diagnose existing marketing problems and remain confident in implementing solutions

10:15 - 11 AM: Maximizing Today's Conference Content for Future Growth and Promotion with Justin Schauble, New District Media & Daniela Genuino Smith, Creative & Brand Director, National Restaurant Association

Content flows freely in fast-paced, well-organized events. After all, you have done the hard work by getting all the top speakers and focusing on the hottest topics. But does this propel the marketing and planning cycle for future events? What happens to all that amazing content? Capturing and repurposing valuable on-site content is key to driving growth, engaging audiences long after the event, and building anticipation for the next. This session will provide insights and some best practices to maximize the content generated at your event. Learn how to repurpose those key moments into sharable social clips to promote registration for your next event and keep your attendees engaged year-round.
 
We’ll also explore practical strategies for targeted content promotion and demonstrate how to allocate resources efficiently without sacrificing impact. You’ll discover how AI tools can quickly extract highlights and key moments from your event content, saving time while creating compelling marketing materials. Lastly, we’ll examine techniques to maximize on-site opportunities for gathering powerful testimonials, turning live feedback into persuasive stories that resonate with future attendees.

11:15 - 12 PM: Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns with Kimberly Hardcastle-Geddes, President & Chief Marketing Strategist, mdg, A Freeman Company – 2024 PCMA Best in Class Speaker

In this session, you’ll learn how to satisfy the growing appetite for attendee experiences that are customized and curated. We’ll discuss how to facilitate the formation of smaller interest groups within larger events that create a sense of connection and community that today’s attendees crave. We’ll also explore ways to personalize marketing campaigns, reduce friction throughout the attendee journey, ideate more compelling event content and better survey attendees about their experience –all with the intent of (cost-effectively) serving up a more contextual experience that drives engagement and loyalty.