AGC’s Three Part Webinar Series: Business Development, Marketing & Proposal Basics for the General Contractor
Part 1: May 12, 2020 | Part 2: June 23, 2020 | Part 3: July 28, 2020
2:00 PM - 3:00 PM EDT
Member Price: $149| Non Member Price: $199
In the business world we live in today, there is no such thing as a single person, process or strategy that sets a company apart from the competition. Evaluation of your services has become more complex and the ability to market yourself and grow in this fast-paced and trendy market can make you feel over-extended no matter if you are a small, med-sized or large.
The AGC Business Development WebEd Series, brought to the AGC membership by the AGC BD Forum, will be held in May, June and July of this year and will be sure to improve your business by focusing on the basics of Business Development, Marketing and Proposals for the General Contractor. We are confident that by the end of this WebEd Series, you will be more prepared to grow your talent within your company, expand your client map and continuously improve your processes and strategies.
Part One: Basics of Business Development for the Busy General Contractor May 12, 2020
In most industries today, the dynamics of how we win more work, attract new clients, retain existing clients and measure our success has become more complex and difficult than in the past when competition was either low, and/or available work was high. For many, the thought and implementation of Business Development can be overwhelming. So, how does an individual or company simplify the process in today’s highly competitive and rapidly evolving markets and become more successful in achieving their goals?
In this webinar, we will be discussing processes and strategies that you can apply to your current Business Development initiative. We will also provide tools that will help you improve your current program and organize the way you approach, manage and implement BD as it relates to your employees, software/systems, performance metrics and budgeting. Speaker: Ms. Mackenzie A. Carolan Vice President, Business Development Linbeck Group LLC
Part Two: Basics of Marketing for the Busy General Contractor June 23, 2020
The Marketing segment of AGC’s Business Development WebEd Series will cover the various areas of marketing essential to success in a competitive marketplace. The discussion will begin with the strategy and planning of the marketing activities that are imperative to build awareness of your firm and drive value to your existing clients. Through this strategy, understanding your firm’s true brand identity is a key component of a lasting and authentic marketing program. Once the strategy is developed, the activities you choose should encompass both digital and traditional marketing activities to maximize your brand message and exposure. We will discuss tips and tricks to make the best decisions for your firm, prioritize the best marketing actions to execute and discuss measuring the success of your efforts.
Speaker: Ms. Danielle Feroleto Owner/President Small Giants
Part Three: Basics of Proposals and Presentations for the Busy General Contractor July 28, 2020
Most proposals and presentations have 3 things in common; a lot of talk about how great we are; a lot of boiler plate language that says the same thing as our competitors; and Boring, boring, & more boring. All 3 are losing behaviors! In this webinar, we will discuss the following:
• Gathering the intel needed to craft a tailored message • Creating a compelling offering around the client’s key issues • Flipping the focus from “Us” to “Them”. • Focusing on the “Benefits” we offer, as opposed to the “Features” • Mastering the use of the Executive Summary • Selling people with personal branding statements • Making our presentations brain-friendly • Winning at a high rate Speaker: Mr. Hal L. Routh President & Chief Strategist Equalizer9