Over the past decade, the Houston Chapter of the Institute of Internal Auditors (second largest in the country) has hosted sell-out crowds of over 1,200 participants at its one day in-person Annual Conference events. Due to the pandemic, we are converting to a virtual delivery to keep everyone safe while continuing our tradition of providing a premier continuing education event to our members.

Our 2021 Annual Conference will be held over three consecutive mornings on April 12, 13 and 14, 2021. Each half-day event will have a keynote speaker and three topical learning sessions. To deliver a high-quality participant and sponsor experience, we will be using Intrado, a robust virtual technology platform, that provides a suite of options for sponsors and participants to interact during the Conference and in the virtual Exhibit Hall.

The Chapter has experienced strong demand for its virtual learning during the pandemic and we are expecting over 1,000 participants to attend this virtual Conference from the Houston and other IIA Chapters. The Conference program includes three keynote speakers and nine topical sessions presented by subject matter experts.  These topics relate to fraud awareness, digital innovation, leadership enhancement, and hot topics, with an emphasis on navigating the challenges of the pandemic. Over the three days, there is an opportunity for participants to earn up to 12 CPE hours. 

This Sponsor and Exhibitor Guide provides information on sponsorship levels and the related benefits offered by each level.  As a sponsor, your virtual booth will be accessible by the Conference participants and you will be able to capture participant contact information as they visit your booth.  There will also be ways for a sponsor to add an element of fun by enticing participants to visit your booth, including performing sponsor-defined tasks so they can earn badges and receive giveaways. Sponsors will also be able to post downloadable resources, conduct chats, and give product demos through their virtual booth.  Refer to the attached Intrado Sponsor User Guide on how to build your booth.

In our most recent Annual Conference, we had over 30 sponsors at this marquee event.  We again are offering three sponsorship levels: Platinum Plus, Platinum and Gold.  The Platinum Plus sponsor level offers the overall greatest benefit to your firm, including priority in choosing your virtual booth, selecting your session to sponsor, securing daily push notifications directing participants to your booth, and having access to the participant interactive features.

We invite your organization to participate as a valued sponsor of our 2021 Annual Conference. By registering and paying early, you will maximize your exposure in our Conference marketing and secure your sponsor priority. Remember that Exhibit Hall booth assignment priority and session sponsorships are based on sponsorship level and date of payment. Please refer to the sponsor and exhibitor checklist for key actions and due dates to assist with your Conference planning.

We look forward to partnering with you to make the virtual 2021 Annual Conference our best!