2012 AREAA National Convention

Senior Managing Director

Marco A. Roca is Senior Managing Director of Global Development for Realogy. Marco joined Realogy in April of 2011 and is responsible for the growth of Realogy’s five brands, Sotheby’s, Better Homes and Gardens, ERA, Caldwell Banker and Century 21 on a Global Basis. He also oversees the Global Franchise Sales Support Department and Direct Franchise Sales of Caldwell Banker in Canada. Prior to his current role with Realogy he spent seven years overseeing the development of Wyndham®, Tryp, Ramada®, Days Inn®, Super 8®, Wingate Inn®, Microtel, Hawthorn, Howard Johnson®, Travelodge®, and Knights Inn®, internationally. Roca previously served Starwood Hotels and Resorts as vice president of development based in Atlanta and responsible for the company’s growth in Canada, the eastern United States and the Caribbean. From 1999 to 2004 he served The Simmons Company in Atlanta as vice president of global licensing, contract and international operations. From 1997 to 1999 he was a vice president of development for Starwood, based in Orlando, Fla. Roca served on the initial development team for US Franchise in San Antonio from 1995 to 1997. He served Holiday Inn Worldwide as vice president of operations and development for Latin America, based in Guadalajara, Mexico, from 1994 to 1995. From 1987 to 1994 he worked for Forte Hotels in Mexico City and Bogota Colombia as vice president and managing director of Latin America and the Caribbean. Roca began his career at the property level with Hilton Hotels Corp. in 1984. He earned his master’s degree in Business from USIU and a bachelor’s degree in industrial psychology from U of A in Mexico City.