2012 AREAA National Convention


Carmen Chong is the President and CEO of taffeco Real Estate, Inc. With a great vision, the company combines the structure and support of a traditional brokerage firm with an unprecendented compensation plan that pays 100% commission to its agents. The company is committed to furthering the real estate careers and supporting the personal development of its agents. By creating more jobs and income in the real estate industry throughout California, taffeco Real Estate, Inc. is helping strengthen the economies of the communities it serve. It does not come to a suprise that the company slogan is “Where people matter” because the agents and the clients always come first. taffeco Real Estate, Inc . opened 5 regional offices and recruited over 150 real estate agents and broker Associates. Carmen has a combined 22 years of experience in the lending and Real Estate industry. She had become the broker of CC Legacy Financial, a company that she started herself in 1996. She is also the founding chapter president of AREAA San Francisco Peninsula-gaining over 300 members in a little over a year. Being a Chinese descent but born and raised in Nicaragua, Carmen, with her trilingual skills, is able to attract both the Asian and Hispanic community to her business. Her passion for education and her incredible integrity in everything that she does has made her a strong leader-not only in her business but in anything that she sets out to do. With everything that Carmen has going on in her life, focusing as a successful leader and entrepreneur, she is first and foremost the proud mother of 2 beautiful daughters: Brittney who is 18 and Sidney, who is 14.