2012 AREAA National Convention

Founder, Chairman and Chief Collaboration Officer

Bill Imada is the founder, chairman and chief collaboration officer of IW Group, Inc., a marketing communications firm that specializes in the growing Asian-American markets. For more than 20 years, Bill and his firm have worked with some of the most prominent brands in the world, including American Airlines, Coca-Cola, Farmers Insurance, McDonald’s USA, MetLife, Nissan North America, Verizon, Walmart Stores, Walt Disney Imagineering, Warner Bros. Pictures and many others. Bill is active in the community and serves on seven community boards. He is also an active blogger and writes for Advertising Age, the leading international publication covering the advertising industry.