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Advanced: AZ602: “Google, Notice me!” Effective, Sustainable, and Diverse Search Engine Optimization

3:00 pm - 4:00 pm

Objective: Guidance
Audience Level: Advanced
Session Type: Panel

Search Engine Optimization plays a key role in driving growth at successful companies. In this panel, we challenge antiquated SEO guidelines, discuss recent trends, and share learnings unique to different companies. We provide background and context for understanding the SEO process, how it applies to applications across industries, and different roles that contribute to an SEO team.


, Senior Software Engineer, eBay
, Software Engineer, Pinterest
, SEO Manager, Square
, Software Engineer, Airbnb, Inc.
, Research Scientist, Facebook Inc.