MarTech Europe 2016

Head of Customer Engagement and e-marketing
Tourism Ireland

Brian Harte is the Head of Customer Engagement and e-marketing at Tourism Ireland, the organisation responsible for marketing the Island of Ireland as a holiday destination to overseas visitors. Brian is responsible for many of the customer interactions overseas visitors first have with Ireland. With the site, CRM system and the contact centre within his remit, social media is a key focus area. Tourism Ireland supports 18 Facebook presences, 8 Twitter streams, four blogs and four Youtube channels.

Brian organised the first conference in Ireland on implementing the Internet for business and was a founding board-member of the Irish Internet Association.