MarTech Europe 2016

Email Marketing Manager, Europe
InterContinental Hotel Group
With 15 years’ experience in the marketing arena and 9 of those focusing on Digital Marketing, Charlie brings a wealth of specialist knowledge to his current role at InterContinental Hotels Group (IHG), where he serves as European Email Marketing Manager.
IHG is one of the world’s leading hotel companies with 742,000 rooms in over 5,000 hotels. Charlie is responsible for leading all email communications in Europe, across numerous languages and territories, and has seen first-hand how the email channel has evolved and matured with continuous innovation in CRM and deployment technology. Charlie currently uses email marketing as an integral component of IHG’s omnichannel approach that recognises travellers in real-time, whatever their context, wherever they are in the world.