MarTech Europe 2016

VP Global Marketing Operations
Basware Oyj
Ceri Jones is Vice President at Basware, the leading provider of solutions for business to business commerce and runs their global demand center, where he is responsible for demand creation, demand qualification and marketing operations. Ceri has worked for some of the leading B2B high tech companies in leadership Marketing roles for over 15 years, running EMEA Field teams for companies like Oracle, Actuate and Serena Software before moving into digital marketing and operations, with a particular focus on CRM and MAP systems. 

He is a frequent speaker at industry conferences on Sales-Marketing alignment, marketing operations and integrated demand creation focused on the buyer's journey. He has an MBA from University of Reading and an Honours degree in Marketing from University of Lancaster.