MarTech Europe 2016
Lunch - Sysomos (Invitation Only)

Lance Concannon, Marketing Director, Europe, Sysomos


Simplifying Social – How Marketers Can Manage The Increasing Complexity Of Social Media

Marketers tasked with managing their brand’s social media footprint are faced with an increasingly complex challenge. The number of channels they need to work with seems to grow every year, and the sophistication of those channels increases as they become more established. Managing paid, earned and owned social media in this constantly evolving landscape is no easy job, especially for larger organisations with multiple brands in multiple markets. In this presentation, we’ll discuss strategies for staying in control of social media at scale.