MarTech Europe 2016
Digital Disruption Deconstructed

Michael Wade, Cisco Chair in Digital Business Transformation and Professor of Innovation and Strategy, IMD


‘Digital disruption’ is a buzzword, but that does not mean it hurts any less when it happens to you. A recent study from the Global Center for Digital Business Transformation, an IMD and Cisco Initiative, found that executives believe 4 of today’s top 10 incumbents in each industry will be displaced by digital disruption in the next five years. Most executives struggle to figure out how to react. This session will break down how disruptors disrupt and will provide concrete recommendations on how incumbents should respond.

This session will be presented by Michael Wade, Professor at IMD and lead author of Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game.