MarTech Europe 2016
How Digital Is Transforming Marketing at Sonova

Alex Mari, Global Director of Digital Marketing & eCommerce, Sonova


Sonova Group, the market leader in hearing care solutions, is exploiting digital marketing technologies to create new sources of value for customers and consumers. The company's objective is to become a more consumer-centric organization, delivering service excellence in every single interaction, across multiple touchpoints.

In this session, Alex will discuss how Sonova is leveraging digital and social media to drive efficiencies and build one-to-one relationships with consumers and B2B customers — increasing consumer intimacy and enabling consumers to connect with one another. To accomplish the vision of “healthcare in a digital world,” Sonova is empowering employees, customers, and end-consumers through marketing technologies, breaking down silos to gain a 360° consumer view and align brand experience priorities across departments.