MarTech Europe 2016
How UX Makes Marketing More Effective

Sean McSharry, UX Planner / Architect, Barclaycard


The old model of account manager’s saying yes to all business or customer demands and creative design leading solutions with aesthetic folly only worked because everyone else was doing it too. Now that businesses are realising the effectiveness of a User Experience led approach, companies run a real risk of being left behind as competitors deliver solutions that really work, first time, every time, with measurable ROI.

In this session, we'll look at the difference between UX and UI, why this paradigm shift has happened, and how it adds value to modern marketing. You’ll leave with a clearer understanding of how UX works and how it can help your marketing campaigns and your business.