MarTech Europe 2016
The Big Leap: From Data To Insight

Doug Kessler, Director, Velocity


To many marketers, the words "data" and "insight" are synonymous. In reality, your ability to use data to drive new insights can lead to mysterious and wonderful marketing breakthroughs.

In this session, we'll look at:
- Different ways of utilising technology to collect and analyse meaningful data;
- Ideas on how to convert data into insights that drives great creative and content;
- Real-world examples of data and technology that generate insights and result in breakthrough work.