MarTech Europe 2016
Beyond Creative Destruction: Hyper Cannibalism in a Disruptive World

Shawn Kanungo, Senior Manager, Strategy & Operations, Deloitte


Today, disruption is the new norm. Technology is advancing at such a rapid pace that the cycles of disruption can be frightening to executives. The term "creative destruction" has been around for a long time, and it refers to the incessant product and process innovation mechanism by which the new replace the old.

To remain significant today, companies will have to adopt the idea of "hyper-cannibalism", which refers to companies launching spin-off internal units or groups that compete to quickly destroy their existing products and services. The introduction of hyper-cannibalism will be responsible for exponential progress and instability in ways that are unforeseeable.

In this session, author and Deloitte consultant Shawn Kanungo will dive deep into hyper-cannibalism with examples, case studies and his own experiences.