MarTech Europe 2016
Industry Perspectives from the Major Marketing Clouds

John Watton , EMEA Marketing Director, Adobe Marketing Cloud, Adobe
Sylvia Jensen, Senior Director of EMEA Marketing, Oracle Marketing Cloud, Oracle
Tom Smith, Product Marketing Lead EMEA, Salesforce Marketing Cloud, SalesForce
Tom Coppock, Director of Solutions Consulting, EMEA, Marketo


Scott Brinker will moderate a candid discussion with executives from several of the major marketing cloud providers, to get their first-hand perspective on the evolution of the industry and trends ahead for 2017.

Topics to be covered will include:
- Insights into the latest developments within their product portfolios;
- How the entanglement of "adtech" and "martech" is playing out;
- The state of ISV product ecosystems around each of their platforms;
- Overcoming the challenge of low utilisation of highly advanced tools;
- What's on the horizon for the industry in 2017? e.g., machine learning.

In addition, the last few minutes of the panel will be an opportunity for the audience to ask questions to the panelists as well.