MarTech Europe 2016
Industry Perspectives from Marketing Tech Disruptors

David Hurley, Founder, Mautic
Will Senior, Senior Sales Engineer, Google
Patrick Tripp, VP Product Strategy, RedPoint Global


As a follow up to his discussion with the speakers from the marketing clouds, Scott will moderate a discussion with three martech "disruptors": Google Analytics 360 Suite, RedPoint Global, and Mautic, an open source marketing automation platform.

Topics include:

- How these platforms are different from "marketing clouds";
- The evolving economics of marketing technology;
- Segmentation within the marketing technology platform industry;
- New technologies and paradigms that promise to accelerate disruption;
- Risks and challenges for vendors and marketers.

The session will conclude with a Q&A with the panelists.