MarTech Europe 2016
10 Myths Martech Vendors Perpetuate (And What's The Real Story)

Theresa Regli, Principal, Managing Partner, Real Story Group


Martech leaders have good reason to be excited about innovations. But what happens when excitement becomes hype and enterprise decision-makers create plans based on unproven tools or approaches? New technologies can become lodestones rather than accelerants.

This fast moving session will uncover 10 key myths that vendors espouse and offer the accompanying reality for each one. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you.