MarTech Europe 2016
Why Are All Marketing Clouds The Same?

Jeremy Waite, Evangelist, IBM


Jeremy will discuss differences between marketing clouds and what they REALLY mean to prospective customers. He'll share his unique perspective gained by having worked in the marketing cloud divisions of Adobe, Salesforce and currently IBM.

In addition, Jeremy will:
- Present original research that used machine learning to compare the main enterprise marketing clouds;
- Reveal why marketing cloud vendors are doing a disservice to marketers and confusing CMOs;
- Provide frameworks, suggestions and case studies to guide your own decision making.