MarTech Europe 2016
Left & Right Side Of The Brain: Your Marketing Intelligence In A Digital World

Juanjo Carmena Ayuso, Cloud Apps Lead EMEA, Microsoft


Drawing on the left side/right side of the brain paradigm, Juanjo will discuss the optimal balance of human factors that result in delightful customer experiences and the data-driven engineer mindset that leverages data into a valuable asset. And most important: how to develop a reliable and constant feedback loop for the two.