6 1/2 Ways to Transform Your Marketing
Speaker
Description
Speaker
Description
CMO Paul Gottsegen will share his experience leading marketing and strategy at Mindtree to build the fastest growing company in its sector. His team has created a modern marketing machine that marries automation, analytics and laser-targeting with content creation and evangelism. They’ve dramatically improved win-rates for the global sales team by generating more high-quality leads than they can keep up with followed-up with high-intensity deal-based nurturing.
Attend this session to get the 6 1/2 ingredients of how they bonded the “old-school” art of marketing with modern tools to drive high-impact business results.