Experiment to Decide: How to Navigate Major Product Shifts
October 20, 2016
3:10 pm - 3:30 pm
Hilton Lanier Grand Ballroom A-B
Track:
Products A to Z
Type: Presentation
Level:
Beginner/Intermediate
A surge of growth at a company forces products to undergo drastic changes, in Twitch’s case to support a rapidly expanding user base. Experienced PMs know how to run impactful A/B tests, but what do you do when your product has outgrown this tool? This talk will show how to set up a long-term experiment framework to guide you through major product shifts, with data-driven examples from Twitch.
Speaker(s)
, Senior Product Manager, Twitch |