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Experiment to Decide: How to Navigate Major Product Shifts

October 20, 2016
3:10 pm - 3:30 pm
Hilton Lanier Grand Ballroom A-B

Track: Products A to Z
Type: Presentation
Level: Beginner/Intermediate

A surge of growth at a company forces products to undergo drastic changes, in Twitch’s case to support a rapidly expanding user base. Experienced PMs know how to run impactful A/B tests, but what do you do when your product has outgrown this tool? This talk will show how to set up a long-term experiment framework to guide you through major product shifts, with data-driven examples from Twitch.


, Senior Product Manager, Twitch