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Return on Investment?: Navigating Social Media Use in the Communication Channel Ecology

October 20, 2016
3:10 pm - 3:30 pm
GRB 330 A

Track: Human Computer Interaction
Type: Presentation
Level: Beginner/Intermediate

We interviewed individuals about their social media use—as situated in their communication needs and channel ecology. We discovered differing perceptions with regard to how they use and value social media for relational maintenance. To further clarify, we presented exploratory findings from a survey which revealed distinctions in practices associated with social versus informational benefits.


, PhD Student, University of Michigan, Ann Arbor, School of Information