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Loyalty, Games & Data

October 20, 2016
10:50 am - 11:10 am
GRB 310 B-C

Track: Gaming, Graphics & Animation
Type: Presentation
Level: Beginner/Intermediate

What is your favorite video game? Why are you so addicted to it? The same principles that drive your current game addiction can be applied to driving loyalty to a product, a goal, a brand. Join this session to understand how you can motivate deep loyalty by infusing gaming and data mining techniques to attract and excite new and existing customers.


, VP Plenti Development/Engineering, American Express