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Design Thinking: The Key to Connecting with The Why

October 21, 2016
10:30 am - 10:50 am
Hilton Lanier Grand Ballroom A-B

Track: Products A to Z
Type: Presentation
Level: Beginner/Intermediate

What do our customers really need?  This question plagues every Product Manager/Owner.  Design Thinking, made popular by IDEO and taught at places like Stanford, is turning up in K-12 Ed, Product companies and in Startups. In this session, leverage key insights from Design Thinking to create a collaborative and experimental framework to sense, create and respond to ever-evolving user needs.


, Director, CA Technologies/ Rally Software