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Invited Speaker: Lyndsay Pearson

October 20, 2016
9:00 am - 10:00 am
GRB General Assembly B

Track: Gaming, Graphics & Animation
Type: Presentation
Level: All

Valuing Inclusive Game Design

Video gamers of today are more diverse than ever before. In 2016, research shows that approximately half of all computer and video gamers in the United States are women and girls. To begin tapping into the future of the market, it’s becoming increasingly important to design games that appeal to a broad audience of players from all backgrounds and cultures. This panel will discuss how inclusiveness impacts the bottom line, why it’s important to change the way we talk and think about our work, and how The Sims has evolved the franchise to reflect this trend.


, Head of Production, The Sims, Maxis, Electronic Arts