DEMO Fall 2014 Agenda

What New Tech Can you Expect to see at DEMO? Video
DEMO Executive Director Erick Schonfeld discusses new tech products that will launch at DEMO Fall in San Jose, CA. He speaks on “Bloomberg West.” (Source: Bloomberg)
Tuesday, November 18th, 2014
11:00 am - 7:00 pmRegistration and Information Desk Open
6:00 pm - 7:00 pmWelcome Reception

Wednesday, November 19th, 2014
8:00 am - 6:30 pmRegistration and Information Desk Open
8:00 am - 8:45 amBreakfast
8:45 am - 9:00 amWelcome to DEMO Fall 2014
Neal Silverman, Senior Vice President & General Manager, DEMO
Erick Schonfeld, Executive Producer, DEMO
9:00 am - 9:40 amProduct Launches: Wearables and Hardware
Irene Au, Operating Partner, Khosla Ventures
Emily Melton, Partner, DFJ
Joshua Schacter, Independent Angel Investor
As computing spreads everywhere from our pockets to the rest of our bodies, a new class of smart wearable devices is emerging. Watch the most promising Wearable start-ups launch the their next products.


Umbrela Smart Inc
Healium, Inc.
Top Flight Technologies

9:40 am - 10:20 amProduct Launches: Enterprise
Aiaz Kazi, SVP, Products & Innovation Platform Strategy and Adoption, SAP
Alex Rosen, Managing Director, IDG Ventures
James Thomason, CTO, Dell Cloud Marketplace

Businesses large and small are the biggest buyers of technology. The product launched in this session give businesses a leg up in productivity, communications, sales, developer tools, and IT.


Shoobx, Inc.
MakeTime Inc.
Contract Room, Inc.
Suvola Corporation
Primary Data

10:20 am - 10:30 amDEMO Deep Dive: What Comes After Mobile?
Benedict Evans, Partner, Andreessen Horowitz

The modern mobile era is already 7 years old.  While  it still has legs, we are already seeing the first hints of what might come next: Wearables, the Internet of Things, Virtual Reality (finally), or something completely unexpected. In this deep dive, mobile analyst Benedict Evans gives us a glimpse of what the next 7 years might look like.

10:30 am - 10:40 amDEMO Alumni Update: Marcus Weller, CEO, Skully Helmets
Marcus Weller, Ph.D, CEO, Skully Systems
10:40 am - 10:45 amDEMO Executive Brief: Toyota
Ron Guerrier, VP & CIO, Toyota Financial Services
10:45 am - 11:00 amCoffee Break
11:00 am - 11:40 amProduct Launches: Mobile
Benedict Evans, Partner, Andreessen Horowitz
Ryan Sarver, Partner, Redpoint Ventures
Bilal Zuberi, Partner, Lux Capital
Mobile phones and tablets are quickly becoming the main way we communicate with each other, access the internet, and discover the world around us. They are also becoming "remote controls for real life" -- helping to shake up industries by matching local supply and demand on the fly. The mobile apps launching at DEMO take advantage of the scale and unique device characteristics of mobile computing and communications to deliver new services or expand computing into new areas.


Valet Anywhere
IQ Technology, Inc.

11:40 am - 12:10 pmProduct Launches: Smart Data
Kent Bennett, Partner, Bessemer Venture Partners
Stephen Ibach, VP, Digital Partnerships and M&A, Inmar, Inc.
Adam Nash, President & CEO, Wealthfront
Matt Ocko, Managing Partner, Data Collective
With the explosion of data from consumers and the enterprise, big data has taken center stage. But what people really want is smart data--ways to filter, analyze, and make sense of all the data spewing from all the computers, devices, and sensors around the world now connected together. The Smart Data products launching at DEMO take all that big data and make it actionable.


12:10 pm - 12:20 pmDEMO Labs: Create Your Own Creatures By Printing DNA
Austen Heinz, CEO, Cambrian Genomics

It now costs less than $1,000 to sequence a human's DNA, compared to $10 million less than a decade ago. But sequencing DNA is only reading the genetic code. What if you could write it at a similar cost? Cambrian Genomics is a startup that has figured out a way to "laser print" DNA at a cost of tens of thousands of dollars per genome and dropping. As the price to print DNA comes down, what kind of genes will be designed to change the properties of plants and people? Cambrian Genomics CEO Austen Heinz will show us what's possible when DNA can be designed and manufactured cheaply.

12:20 pm - 12:25 pmDEMO Executive Brief: Dell
Ansgar Chorhummel, Head of Innovation & New Technology Strategy (Office of the CTO), Dell
12:25 pm - 12:35 pmDefying Conventional Wisdom: America's Most Overlooked Talent Pool
Catherine Hoke, Founder & CEO, Defy Ventures

Would you believe that 100 million Americans have criminal histories? Your competitors aren’t hiring from this overlooked talent pool of hustlers. Join us as Catherine Hoke, Founder & CEO of Defy Ventures, presents shocking stories of transformation with America’s biggest underdogs. Serving as an entrepreneurship training program and start-up incubator, Defy “transforms the hustle” of formerly incarcerated drug dealers and gang leaders, equipping them to become legal CEOs. Defy has financed and incubated 71 start-ups in the past two years, and hosts Shark Tank-style business plan competitions, in which Defy’s Entrepreneurs-in-Training compete for $100,000 in start-up financing. Defy has just expanded from NYC to the Bay Area and is recruiting executive mentors and competition judges. Catherine, who used to work in VC/PE, was recently recognized by Fast Company as one of the 100 Most Creative People in Business. She will be joined onstage by two Defy students who will unveil their business ideas.

12:35 pm - 4:00 pmPavilion Open/Lunch/Networking
DEMO Launch: Meet the launching demonstrators at their booths in the DEMO Pavilion, get a personal demo, and learn more about their products. Great for investors, press, and potential customers to kick the tires.

Traction Showcase: A new addition to DEMO, the Traction Showcase brings post-launch, up-and-comers who have raised an angel round or graduated from accelerator programs to display in the DEMO Pavilion. Attendees vote to see 90-second pitches on the main stage from the best ones.
2:30 pm - 4:00 pmThe DEMO Challenge: Help Businesses Solve Real Problems
Concurrent brainstorming sessions focused on hard business problems and how to solve them. Discussions are led by a real business leader (a CMO, CIO, Head of Sales, Manufacturing VP) and a domain expert (VC, founder, or industry analyst). The business leader sketches out the problem they want to solve, and with the help of the audience and the expert, they draw an Opportunity Map showing the technologies and products that address it, along with white spaces where new products can be developed.

Room A: The Manufacturing Challenge
Stephan Biller, Chief Manufacturing Scientist, GE
Marc Strohlein, Adjunct Research Advisor, IDC

A manufacturing executive outlines the challenge of making a factory smart enough to sense the activity inside it and adjust accordingly. Technologies to create a "brilliant factory" are discussed, and new approaches brainstormed.

Room C: The Marketing Challenge
Stephen Ibach, VP, Digital Partnershops and M&A, Inmar
Joe Megibow, Chief Digital Officer & SVP, American Eagle Outfitters

A CMO describes the challenge of reaching customers across new channels such as social media, mobile, and online video. The current product marketing landscape is explored and gaps identified.

Room D: The Technology Challenge                       
Stephen Elliott, VP of Research, IDC
Kelly McGowan, CIO, American Securities Capital Partners

A CIO details how changes in IT infrastructure, including the growth of enterprise cloud computing and the bring-your-own-device culture, is creating new opportunities for how to manage devices and data.
4:15 pm - 4:30 pmProblems Solved: Workshop Results
The most promising technologies and approaches from the DEMO Challenge Workshops are presented on the main stage by the business leader and domain expert from each session. Each team gets 3 minutes to define the problem they set out to solve, the solutions they considered, and the one they settled on and why. They present the Opportunity Map developed during the session.
4:30 pm - 5:00 pmTraction Sessions: In The Hot Seat
Stewart Butterfield, Co-founder & President, Slack
Adam Nash, President & CEO, Wealthfront
Moderator: Cory Johnson, Anchor & Editor-at-Large, Bloomberg Television

Notable startups with fast-growing products take the stage to talk about their traction and how they got it, followed by 5 minutes Q&A in the hot seat with Cory Johnson, anchor & editor-at-large for Bloomberg Television.

5:00 pm - 5:45 pmFounder School Keynote: Peter Thiel on How To Build The Future
Peter Thiel, Entrepreneur and Venture Capitalist

Peter Thiel was the first outside investor in Facebook, co-founded both PayPal and Palantir, and is one of Silicon Valley's leading venture capitalists. He also taught a course on startups at Stanford, which is now a book: Zero To One. In this very social Founder School, he will draw from his course and book to deliver some new thinking on how to build the future by mixing founders with technology.

6:00 pm - 9:00 pmLaunch-A-Rama at DEMO

Join us and Launch-A-Rama sponsor, Primary Data under the big top behind the San Jose Convention Center at the end of the DEMO day to celebrate great beginnings at DEMO 2014. Action sport collective Rodeo Revolution, featuring riders from the X-Games and Nitro Circus, will be trying to hit the rafters with high-altitude stunt jumps. Guests will be able to join in the action by launching themselves in a 20-foot free fall and testing their courage in a 40-foot high jump slide. Free food and drink will keep the fun flowing all night long at this DEMO party that is sure to go down in history.

Thursday, November 20th, 2014
8:00 am - 7:30 pmRegistration and Information Desk Open
8:00 am - 8:50 amBreakfast
8:50 am - 8:55 amOpening Remarks
Erick Schonfeld, Executive Producer, DEMO
8:55 am - 9:45 amProduct Launches: Bitcoin & Personal Finance
Bobby Goodlatte, Angel Investor
Scott Robinson, FinTech Director, Plug and Play
Rick Yang, Principal, NEA
Bitcoin and its underlying blockchain is fast becoming the payments protocol for the Internet. It is distributed, frictionless, and offers a transparent ledger for transactions. The Bitcoin startups in this session are building new services on top of the blockchain that will blow your mind.


9:45 am - 10:25 amProduct Launches: The Work Cloud
Max Gazor, Partner, CRV
John Lilly, Partner, Greylock Partners
Angela Yochem, Global CIO, BDP International
As more and more businesses run on the cloud, more problems are being solved there by new Software-as-a-Service (SaaS) and backend infrastructure companies. The cloud companies launching at DEMO are tackling those problems.


Student Loan Benefits
Survmetrics, Inc.
10:25 am - 10:30 amDEMO Executive Brief: McKinsey
Alex Ince-Cushman, Associate Principal , McKinsey & Company
Peter Weed, General Manager, 'Fast Growth Tech' Practice, McKinsey & Company
10:30 am - 10:45 amCoffee Break

10:45 am - 10:50 amDEMO Executive Brief: Zebra Technologies
Philip Gerskovich, Senior Vice President of New Growth Platforms , Zebra Technologies Corp.
10:50 am - 11:30 amProduct Launches: Messaging
Kobie Fuller, Principal, Accel Partners
Mara Lewis, Managing Director, Start Co.
Shanna Tellerman, Partner, Google Ventures

At its core the internet is a communications medium, especially now as it becomes more and more mobile. This session will explore how mobile apps are changing the way we communicate with one another.


GlanceAT, Inc.
MeshMe, Inc.

11:30 am - 12:10 pmProduct Launches: Internet of Things
Jeremy Conrad, Founding Partner, Lemnos Labs
Stephen Plumlee, Global Chief Operating Officer & EVP, R/GA
Trae Vassallo, General Partner, Kleiner Perkins Caufield & Byers

As sensors and computer chips make their way into more and more devices in our homes, factories, and businesses, we are approaching a time when there will be more smart "things" than computers or even mobile devices. These startups are building products for a future when trillions of devices are connected to the network.


Measurance, Inc.
Bluvision, Inc.

12:10 pm - 12:40 pmConversation: Designing For The Internet of Things
Matt Rogers, Founder & Engineering, Nest Labs

One of the big debates as we build out the Internet of Things is whether it needs a central hub to control it, or if everything just connects to one big network on an ad hoc basis (kind of like the Internet). In this onstage interview with one of the leading designers of the Internet if Things, we explore what the future holds.

12:40 pm - 1:00 pmFounder School Keynote with Keith Rabois: You've Launched, Now What?
Keith Rabois, Partner, Khosla Ventures

Before launch, most of a startup’s energy is focused on building the first product. After launch, it’s all about execution. Khosla Ventures partner Keith Rabois will share his operating playbook. As the former COO of Square, an operating executive at Slide, PayPal, and LinkedIn, and an early investor in YouTube, Keith knows how to take great products and scale them up into great businesses.

1:00 pm - 2:45 pmPavilion Open/Lunch/Networking
DEMO Launch: Meet the launching demonstrators at their booths in the DEMO Pavilion, get a personal demo, and learn more about their products. Great for investors, press, and potential customers to kick the tires.

Traction Showcase: A new addition to DEMO, the Traction Showcase brings post-launch, up-and-comers who have raised an angel round or graduated from accelerator programs to display in the DEMO Pavilion. Attendees vote to see 90-second pitches on the main stage from the best ones.
2:45 pm - 3:30 pmDEMO Founder Workshops
Concurrent sessions on different aspects of building or working with a startup. Each session is designed to give founders, investors, and technology executives a framework they can apply in their own companies.

Room A: How To Hack Growth
Hiten Shah, Co-Founder, KISSMetrics and Crazy Egg

Building a great product is only the first step on a long journey. Now you have to tell the world about it. In this session, you will learn how to hack growth by taking the strengths of your product and compounding them, and designing the product itself to pull in new users and customers.

Room B: How To Sell To The Enterprise
Angela Yochem, Global CIO, BDP International
Deepak Aher, Head of Global Market Enablement, SAP Startup Focus
Kaustav Mitra, Global Vice-President, SAP Startup Focus
Bradley Mossman, Vice President for Convergence CT
Sponsored by SAP

Large companies want access to the new technologies and innovation that bubbles up first in startups, but those startups are young organizations that move fast. Putting them through the normal procurement or partner process could strangle them. In this workshop, CIOs and founders lay out best practices for working with startups, and vice versa.

Room C: How To Go Global From Day One
Linda Kozlowski, Vice President, World Wide Operations, Evernote
Jay Parekh, Director, Business Development, Braintree
Emma Sinclair, CoFounder, EnterpriseJungle
Sponsored by PayPal

From the day you launch your website or mobile app, you are a global company with users around the world. Too often, startups ignore every market but their home country for the first few years of their existence. In this workshop, you will learn why that is a mistake and how to reach global markets with startup resources.

Room D: Busting B2B Sales Myths

Alison Berkley Wagonfeld, Operating Partner, Emergence Capital
Kathleen Lord, Vice President, Sales & Customer Success, Intacct
Armando Mann, VP Sales and Customer Success, Relate IQ
Peter Weed, General Manager, 'Fast Growth Tech' Practice, McKinsey & Company
Sponsored by McKinsey and Emergence Capital

Growing a startup is hard enough without the challenge of rapidly scaling your B2B sales organization and efficiency. Conventional wisdom and recommendations abound on blogs and from experts. But what does data actually show? Explore the facts from a benchmark of more than 120 growth stage B2B SaaS players between $10 and $200MM ARR.
3:45 pm - 4:00 pmTraction Report: Who's Got It, How to Get It
Danielle Morrill, CEO & Cofounder, Mattermark

New data on the products and startups gaining the most traction in both consumer and enterprise.

4:00 pm - 4:25 pmDEMO Deep Dive: Wearables, Data, and the Augmented Self
Nir Eyal, Author, "Hooked"; Co-founder, AdNectar
Philippe Kahn, CEO, Fullpower
Lior Ron, CVP, Product Management, Motorola Mobility
Moderator: Redg Snodgrass, Founder & CEO, Wearable World

Computing is moving from our phones to wearables that track every step, handshake, and heartbeat. How do you design products for a wearable world, and what problems can these wearables now solve?

4:25 pm - 4:45 pmDEMO Deep Dive: Seed Rounds Are The New Series A
Jeremy Conrad, Founding Partner, Lemnos Labs
Dave McClure, Founding Partner, 500 Startups
Tomasz Tunguz, Partner, Redpoint Ventures

It's never been easier to get seed funding for a startup idea and "seed" rounds are getting bigger and bigger. Is this a good thing? New data and trends in startup funding offers a more nuanced perspective.

4:45 pm - 5:30 pmTraction Sessions: In The Hot Seat
Eric Setton, Co-Founder & Chief Technology Officer, TangoMe, Inc.
Emma Sinclair, Co-founder, EnterpriseJungle
Tien Tzuo, Founder & CEO, Zuora

Notable startups with fast-growing products take the stage to talk about their traction and how they got it, followed by 5 minutes Q&A in the hot seat with executive producer Erick Schonfeld.

5:30 pm - 6:00 pmFounder School Keynote with Steve Papa: The Long Road To A Billion-Dollar Exit
Steve Papa, Founder and Venture Capitalist, Parallel Wireless

DEMO alum Steve Papa started Endeca in 1999, and sold it twelve years later to Oracle for $1.1 billion. Along the way, he learned how to solve thorny problems and sell search and smart data technologies to the enterprise. In this Founder School, he shares some hard-fought lessons for how startups can tackle the enterprise market.

6:00 pm - 6:05 pmHackathon and Traction Showcase
Erick Schonfeld, Executive Producer, DEMO
Neal Silverman, Senior Vice President & General Manager, DEMO

Winners of the DEMO Wearable World Hackathon and the Traction Showcase will present onstage in rapid-fire, 90-second pitches.

6:05 pm - 6:15 pmDEMO Global Showcase
Thomas Debass, Managing Director, U.S. Department of State
Neal Silverman, Senior Vice President & General Manager, DEMO

Winners from DEMO Global events in Africa and Brazil will present onstage in rapid-fire, 90-second pitches.

6:15 pm - 6:30 pmDEMO God Awards
Erick Schonfeld, Executive Producer, DEMO
Neal Silverman, Senior Vice President & General Manager, DEMO

The DEMO God Awards are a longstanding favorite at each DEMO Conference. An award is given to four demonstrating companies for their ability to present a great product, with its position in the market and compelling features, differentiate it from the others.

6:30 pm - 7:30 pmClosing Reception in the Pavillion