SNW Fall 2011
Sunday, October 9, 2011
2:00 pm - 5:00 pmRegistration Open

Monday, October 10, 2011
9:20 am - 10:05 amAnalyst Perspective: Where is Deduplication Now... and Where is it Heading?

Lauren Whitehouse, Senior Analyst, ESG

Data Deduplication technology has become pervasive in disk-based backup software and systems. Over the last few years, we've debated source vs. target approaches, implementation in hardware or software, the merits of global versus local deduplication, and more. For the here and now, what should IT organizations be concerned with when mapping out a strategy? What's the current state of deduplication innovation? Which vendors are leading the charge? And, are there standards that are getting attention? Looking forward, what new and enhanced capabilities will be the wave of the future? What can we expect going forward?
Analyst Perspective: I/O Virtualization - The Next Virtualization Frontier

Dennis Martin, Founder and President, Demartek

Do you use the full bandwidth in all of your server adapters, network interface cards, RAID controllers all the time? Or do you only need peak bandwidth for these adapters some of the time? Would you like to make a rack full of servers use only the storage and network adapters that they actually need, rather than having to put expensive cards in every server? I/O virtualization is emerging as a great way to virtualize your underused adapters across your server infrastructure. In this session, we will define I/O virtualization and how it complements server virtualization. We will discuss extending the PCI-Express bus natively and within other transports such as Ethernet and Infiniband, and new standards such as SR-IOV and MR-IOV. We will also discuss how I/O Virtualization compares to technologies such as Fibre Channel NPIV, DCB and FCoE.
Industry Perspective: Maintaining High, Sustained Performance with PCIe SSDs

Vijay Karamcheti Ph.D., Co-Founder and CTO, Virident

This session will look at PCIe-based solid-state drives (SSDs) and their advantages compared to SSDs connected via interfaces such as FC, Infiniband, SAS, or SATA. The speaker will cover the issues that solid state storage solutions have today, including maintaining predictable performance under load and providing the flexibility needed so that technology advances can be quickly integrated into current designs. Real-world case studies will show the ways various organizations are overcoming these issues and implementing SSD solutions today. The presenter will cover the low latency, high throughput, and reduced cost that PCIe-based SSDs provide in today's IT environments with a special focus on high-performance computing environments.

SNIA Tutorial: Data Center Evolution and Network Convergence

Dr. Joseph White, Distinguished Engineer, Juniper Networks

FC, FCoE, NAS, iSCSI, DCB, traditional LAN, internet/WAN, HPC, clusters, clouds, server virtualization, storage virtualization, network virtualization, and more are all colliding in your data center. Redundancy, resiliency, security, I/O consolidation, network convergence, dynamic application distribution, and thin provisioning with high levels of service are desired at all layers and all data center sizes across a broad spectrum of use cases. You worry about operational separation, buying decisions, investment protection, cost and energy savings, and evolving standards while maintaining very high levels of service and security. Is the technology evolving to a dream come true or a nightmare? If that doesn’t keep you up at night nothing will.

This tutorial will untangle, define, and illustrate the main ideas and concepts behind Data Center Evolution and Network Convergence to give context and a solid foundation for discussions with your vendors as well as for your further reading and investigation. The point of view taken for this presentation is that of the network and transport characteristics in the face of the changes taking place.

User Case Study: Graubard Miller Case Study: Saving Hundreds of Thousands in eDiscovery and Email Storage

Steven J. Heller, Director of Technology, Graubard Miller

Five years ago, legal firm Graubard Miller recognized that email retention, storage management and discovery had become critical issues that were being driven by four converging trends: 1) end users (lawyers) saving all of their emails with attachments, (overwhelming the email system); 2) rapidly rising online data backup costs; 3) the need for an official document retention policy and, 4) increasingly rigorous compliance regulations. The speaker will examine how enterprises can proactively and cost-effectively address these issues, while still providing end users with the email access they need, and empowering legal/compliance teams to conduct eDiscovery with minimal IT support. Learn how putting eDiscovery in the hands of end users saves thousands of dollars per eDiscovery event.
Industry Perspective: Intelligent Archive: Know When to Govern, Regulate and Retain

Simon Taylor, Senior Director - Information Management, CommVault

Regulatory authorities around the world are intensifying the scope, monitoring and enforcement of electronic recordkeeping. Depending on industry and geography, compliance regulations vary from the Sarbanes Oxley Act, SEC Rule 17a-4, NASD 3110/3111, FINRA for financial institutions; HITECH and HIPAA for healthcare institutions; legislation on anti-terrorism including Obstruct Terrorism Act of 2001, the Homeland Security Act of 2002 and the Patriot Act; as well as directives in relation to European Union data protection and privacy. As an IT manager faced with limited budget, staff and time, what do you do to retain a broad range of electronic records to meet IT compliance and governance provisions? In this session, CommVault will discuss how modernizing your approach to data management identifies, unifies and retains information records as well as mitigating compliance risks through effective search.
10:15 am - 11:00 amSNIA Tutorial: Advanced Deduplication Concepts

Gene Nagle, Manager, Applications Engineering, Storage Systems, Exar Corporation
Thomas Rivera, Senior Technical Associate, BlueArc

 Since arriving on the scene 10 years ago, the adoption of data deduplication has become widespread throughout the storage and data protection communities. This tutorial assumes a basic understanding of deduplication and covers topics that attendees will find helpful in understanding today’s expanded use of this technology. Topics will include trends in vendor deduplication design and practical use cases, e.g., primary storage, data protection, replication, etc.
Industry Perspective: Top Storage Considerations to Plan for Before Deploying VDI

Dan Boggs, Senior Product Manager, Nexenta

Unlike traditional clients and applications, VDI requires the most intensive workload for storage. This session will examine key considerations for users looking to deploy VDI and how the unique characteristics of a VDI deployment can put a strain on existing storage designs. The speaker will also discuss the trend towards using SSDs to mitigate these storage-related risks. Finally, we will tackle best practices for achieving the performance and scalability of any successful VDI deployment.
Industry Perspective: Scalable Storage: Using Scalable NAS For Mixed Workloads in High Performance Computing Environments

Sean Cochrane, Technical Market Development, HP Storage
Brian Haymore, HPC/Storage Team Lead, Center for High Performance Computing, University of Utah

High Performance Computing (HPC) environments often focus on using many compute cores and high-speed interconnects. However, the task of storing large amounts of data has increasingly become a challenge in building productive HPC environments, which put unique demands on storage systems.

This session will focus on the storage needs of typical HPC environments. Participants will learn when and how to use scalable NAS systems to address the different workloads particular to HPC environments.
Industry Perspective: Single-Stage Fabric & Lossless Ethernet for Network Consolidation

Nick IIyadis, VP and CTO, Infrastructure and Networking Group, Broadcom Corporation

With the continued demand placed on IT to do more with less, the data center has been virtualized and consolidated. Now, as companies take the next step and begin to converge their server I/O, storage and network operations on a single network infrastructure for even greater data center efficiency. This session will explore the issues of supporting different storage network models on a single fabric - such as congestion management, efficient use of network resources, capacity, latency, cost, scalability, and function. In addition, we'll look at lossless Ethernet and the standards required, "Priority Flow Control, Enhanced Transmission Selection, and Data Center Bridging” that enable a viable solution for a unified infrastructure.
SNIA Tutorial: pNFS & NFSv4.2: A Filesystem for Grid, Virtualization and Database

Alex McDonald, Office of the CTO, NetApp, Inc.

This session will appeal to Virtual Data Center Managers, Database Server administrators, and those that are seeking a fundamental understanding of NFSv4.1 with pNFS, and new features in NFSv4.2. This session will cover the four key reasons to start working with NFSv4 today. Explain the storage layouts for parallel NFS; NFSv4.1 Files, Blocks and T10 OSD Objects, NFSv4.2 enhancements. We’ll conclude the session with use cases for grid, database access, enterprise and desktop virtualization.
Industry Perspective: Survival of the Fittest - Deploying the Meanest, Toughest Storage for the Battlefield and Beyond

Amos Deacon, President, Phoenix International

We all expect our storage environments to protect our vital data 24x7, but this session gives the term "bullet proof" an entirely new meaning. You'll get a chance to hear some real "war stories" about data storage environments that manage to survive daily military maneuvers in planes, tanks and submarines. Our nation's security depends on these rugged, mobile storage solutions to deliver secure data that can mean the difference between victory and defeat¦ and life or death.
11:10 am - 11:55 amSNIA Tutorial: Primary Data Optimization: What it Should Be

David Vellante, CEO and Founder, The Wikibon Project
Jered Floyd, CTO and Founder, Permabit Technology Corporation
Larry Freeman, Senior Technologist, NetApp, Inc.
Steven N. Kenniston, Global Storage Efficiency Evangelist , IBM
Craig Nunes, Vice President, Storage Marketing, Hewlett-Packard Company

Cloud computing, big data, mobility and the social media wave are just some of the drivers pushing storage growth to overwhelming rates. As information volumes explode, storage budgets remain flat and we’ve seen an increased need to implement primary data optimization technology. Primary data optimization has been discussed thoroughly in 2011, but adoption remains mixed as practitioners need to better understand how to exploit this technology, the risks of implementation, true costs and bottom line business benefits. While the concept seems simple, data optimization reduces overall costs by locating and eliminating duplicate data, it has yet to fully play out in the market. David Vellante, co-founder of Wikibon will moderate this panel of Jered Floyd, CTO and Founder of Permabit; Steve Kenniston, Global Storage Efficiency Evangelist of IBM; BlueArc (Speaker TBD); and a speaker from NetApp. Panelists will discuss the state of storage optimization, how technologies such as deduplication and compression are different, how they can work together to reduce the storage costs and footprint, and impacts on performance.

Learning Objectives:
  • Attendees will leave the session with a clear understanding of the primary data optimization technologies available today.
  • Attendees will learn how different technologies can work in unison to drive immediate and long term cost savings
  • Attendees will also learn how to avoid potential pitfalls of implementing primary storage optimization.
Industry Perspective: Deduplication Demystified: How to determine the right approach for your business

Charlie Keiper, Senior Product Manager for Data Protection, Quest Software

SNIA Tutorial: OS Storage Performance Analysis

Robert Smith, Senior Premier Field Engineer, Microsoft

Attendees will hear about storage performance analysis at the OS level using tools, either included with the OS or available for free download. The speaker will also discuss how to capture and analyze storage performance data for long-term analysis and learn metrics that define performance traits of great, good, and poor performance.
User Case Study: Strategies to Meet Increasing Demands of Digital Medical Imaging

John D. Edwards, Director, Medical Imaging, National Care Delivery, Kaiser Permanente Information Technology
Phil Patrick, Program Manager, Network Strategy, Kaiser Permanente Information Technology

Growth of digital medical imaging traffic has accelerated in recent years creating challenges for those responsible for Kaiser Permanente IT infrastructure. As a result, serious attention has been given to new methods of network transport, storing, accessing, retrieving, delivering, and backing up/recovering of images. Medical imaging traffic's high volume requires not only additional network and storage capacity but also the ability to manage imaging traffic at the network, the host, and the application levels. Uncontrolled traffic load could introduce performance degradation, timeouts, and other negative impact on patient care applications, such as Electronic Medical Records (EMR), laboratory, and pharmacy. This presentation will discuss strategies, such as medical imaging storage hierarchies, use of information life cycle functionality, and network and host-based traffic management, being employed at medical facilities and data centers to ensure acceptable performance of medical imaging applications as the variety of modalities and frequency of physician studies increase overtime.
Industry Perspective: Keys to Unlocking Tiered Storage in a Virtualized Environment

Mitch Haile, Technical Director of Virtualization, Quantum Corporation

According to analysts, 80% of unstructured data will be in virtualized environments by 2015. Today, virtual disk sizes are growing at a rapid pace; however, most data protection schemes treat the data in virtualized environments as opaque blocks of data. The problem with this strategy is that it treats all of the data in virtualized environments equally. In particular, some of the data is temporary, some of the data is hot or used frequently and some of the data is cold and rarely touched once it is written. This presentation will discuss data use cases and considerations to optimize data protection and tiering in a virtualized environment.
SNIA Tutorial: Got Lawyers? They've Got Storage and ESI in the Cross-Hairs

David Stevens, Technical Marketing Engineer, Dell

Many organizations face the challenge of implementing protection and data security measures necessary to comply with a wide range of regulatory, statutory, and other legal requirements. Because storage systems (actually the data they contain) play an important part in many of these issues, storage managers and administrators may be asked to assist in supporting a variety of legal actions as well as help their organizations guard against data transgressions having legal consequences. Thus, they need to be capable of taking abstract regulatory, statutory and other legal requirements and translating them into implementable solutions. In addition, they must be able to partner with the legal community to ensure these solutions address the organization’s compliance requirements and that the support is timely and responsive. This session describes the legal issues storage security professionals are likely to encounter as part of their role as the focal point for securing storage systems.
1:00 pm - 1:45 pmUser Case Study: Create Your Own Private Cloud to Help You Sleep at Night

Peter S. Ghosh CISSP, Assistant Vice President, Information Technology, WSFS Bank

While many companies have either started or near completion of their virtualization projects, there are other questions that can linger. Am I really prepared from a BC perspective? How reliable/resilient is my overall data center architecture? Do I really want to remain in the HVAC and power business (and it's headaches) or would I prefer to have the time to focus on business-relevant initiatives?

We will walk through the benefits of creating your own private cloud, and the challenges of colocating your systems in a remote data center, including networking, remote support, high availability (beyond the physical environment), and data backup.
Solution Spotlight: Best Practices for Managing Storage in the Most Challenging Environments

Sanjay Srivastava, Senior Product Manager, Symantec

In this session, learn how storage professionals deal with high data growth rates and the challenges of managing storage and backups in an increasingly virtual world. Using real examples, Symantec storage experts will show how customers are architecting solutions that provide visibility from the application to storage resulting in improved decision making and helping them to operate their data center more like a cloud. Learn how customers are deploying backup solutions that provide visibility and granular recovery for VMware, as well as the other platforms in their environment, and see how deduplication can reduce your storage footprint as much as 10x both for backup workloads and primary storage.
Industry Perspective: Ethernet - The Basis for SAN / LAN Convergence in the Data Center

Greg Scherer, Vice President of Server and Storage Strategy, Broadcom Corp.

The trend toward storage/networking convergence is well accepted. Ethernet has become the clear choice for convergence of multiple protocols. NAS and iSCSI convergence has been occurring for some time and Fibre Channel SANs are now joining the convergence story with FCoE on converged Ethernet controllers. However, there are still architectural implications and hurdles to be addressed. What will it take to make a converged Ethernet controller suitable to support simultaneous networking, storage (iSCSI/FCoE), RDMA, and management traffic in both virtualized and non-virtualized environments?
Analyst Perspective: Advancements in Fibre Channel Panel

Kevin Ehringer, CEO/CTO, DCS
Mark Jones, FCIA Vice Chairman and Technical Marketing Director, Emulex Corporation
Skip Jones, Director Corporate Planning and Technology, QLogic Corporation
Mike MacNamara, Senior Manager Product Marketing, NetApp, Inc.
Greg McSorley, Business Development Manager, Amphenol
Steve Wilson, Director, Technology and Standards, Brocade Communications
Dennis Martin, Founder and President, Demartek

Panel members discuss the latest advancements in Fibre Channel - the leading technology in Storage Area Networks (SAN). Fibre Channel continues to advance with higher speeds, lower cost solutions and virtualization. Topics covered will be FCoE, 16 Gb, FC-SCM among other future directions in store for Fibre Channel.
SNIA Tutorial: The File Systems Evolution

Craig Harmer, Senior Technologist – File and Content Services, Hitachi Data Systems

File Systems impose structure on the address space of one or more physical or virtual devices. Starting with local file systems over time additional file systems appeared focusing on specialized requirements such as data sharing, remote file access, distributed file access, parallel files access, HPC, archiving, security etc.. Due to the dramatic growth of unstructured data files as the basic units for data containers are morphing into file objects providing more semantics and feature-rich capabilities for content processing. This presentation will categorize and explain the basic principles of currently available file systems (e.g. local FS, shared FS, SAN FS, clustered FS, network FS, distributed FS, parallel FS, object FS, ...). It will also explain technologies like NAS aggregation, NAS clustering, scalable NFS, global namespace, parallel NFS, storage grids and cloud storage. All of these file system categories are complementary. They will be enhanced in parallel with additional value added functionality. New file system architectures will be developed and some of them will be blended in the future.
Analyst Perspective: Thinking Out Cloud: Backup as a Service

David Chapa, Senior Analyst, ESG

The industry has been abuzz with cloud, how it will be used and where it will be deployed. One of the places finding great use for the cloud is Backup as a Service. This presentation will explore the many options available from a pure SaaS to the Hybrid models of backup as a service and how some companies are using these services to not only protect their environment but reduce overall costs associated with management, IT operations and licensing.
1:55 pm - 2:40 pmSNIA Tutorial: Bringing Light to the “Digital Dark Age” – Preserving Digital Information for the Long Term<p>
Roger Cummings, Technical Director, Symantec Corporation
Many organizations are facing the serious challenge of economically preserving and retaining access to a wide variety of digital content for dozens of years. Long-term digital information is vulnerable to issues that do not exist in a short-term or paper world, such as media and format obsolescence, bit-rot, and loss of metadata. Ironically, as the world becomes digital, we may be entering a "Digital Dark Age" in which business, public and personal assets are in ever greater danger of being lost. The SNIA Long Term Retention (LTR) Technical Working Group works with key stakeholders in the preservation field, to develop the Self-contained Information Retention Format (SIRF) and enable applications to interpret stored data, independent of the application that originally created it. SIRF is a logical container format for the storage subsystem appropriate for the long-term storage of digital information. SIRF consists of preservation objects and a catalog containing metadata relating to the entire contents of the container as well as to the individual preservation objects and their relationships. It makes it easier and more efficient to provide many of the processes that address threats to the digital content at a lower level of the system stack and can be performed close to the data using more robust, efficient, and automatic methods. Easier, more efficient preservation processes in turn lead to more scalable and less costly preservation of digital content. SIRF will be examined in a new European Union integrated research project, called ENSURE – Enabling knowledge, Sustainability, Usability and Recovery for Economic Value. ENSURE creates a preservation infrastructure for commercial digital information built upon cloud storage and virtualization enablement technologies. It explores issues such as evaluating cost and value for different digital preservation solutions, automation of preservation processes, content-aware long term data protection, new and changing regulations, and obtaining a scalable affordable solution by leveraging cloud technology. The presentation will cover use cases, requirements, and the proposed architecture for SIRF as well as its potential usage in ENSURE storage services.
SNIA Tutorial: Storage Optimization for Virtual Desktops<p>
Russ Fellows, Senior Partner, Evaluator Group
We will explore the critical storage features needed for Virtual Desktop Initiatives (VDI). The focus will be on storage system features required to meet the performance, and the critical TCO levels necessary for a successful VDI project. The recommendations are taken from hands on experience implanting VDI projects in mid-sized and large IT environments. Particular attention will be placed on understanding the storage implications of different VDI implementations and how this impact performance and overall project cost. The emphasis will be on practical configuration options and how best to leverage specific storage features in order to maximize storage performance and efficiency.
User Case Study: Akin Gump Migrates Storage Environment to Achieve Operational Efficiencies<p>
With 800+ lawyers in 14 offices, Akin Gump Strauss Hauer & Feld LLP (Akin Gump) is one of the world's largest law firms. Prior to this project, Akin Gump realized it had a disparate environment, consisting of in-house storage supplemented with outsourced storage services. Lorey Hoffman, CIO, Akin Gump, will explain how the company was increasingly unable to keep pace with the requirements of a world-class law firm in today's era of paperless filing, electronic records, and highly distributed resources. The continued reliance on outsourced storage services cost the firm millions of dollars while slowing its ability to search current work in progress and electronic records. To reduce costs and streamline backup and recovery, Akin Gump implemented a storage environment in its own data center that was reliable, seamless, cost-effective and most importantly, one that could deliver responsive, reliable performance to support even the largest, most complex, time-sensitive matters.
Industry Perspective: Networking Strategies for Distributed Data<p>
Ashwath Nagaraj, VP of Engineering, Aryaka Networks
As companies grow and deploy resources globally, CIOs need to control and optimize data flows across Wide Area Networks (WAN). An effective global data transfer strategy is essential for businesses that grow and open branch offices, as a means of maintaining operational consistency and bottom-line standards. In this session, Ashwath will discuss networking strategies to optimize data delivery and application acceleration over a WAN. Ashwath will highlight traditional and new cloud-based WAN optimization and application acceleration solutions now available.Use cases will be detailed for companies with US headquarters that collaborate with multiple international branch offices. By strategically selecting the location for the data center, organizations can tap into near immediate ROI when optimizing data transfer between global offices. Ashwath will also discuss the unique needs of offices in developing economies with limited or poor network connectivity.
Solution Spotlight: Industry Standards for the Exponential Growth of Data Center Bandwidth and Management<p>
Craig Carlson, Technologist, CTO Office , QLogic Corporation
In this session, Craig Carlson will illustrate the increasing importance of how raw, high-speed bandwidth impacts the failure or success of new trends like virtualized IO, consolidation, cloud computing, cloud storage, and the effects on data center management. Regardless of which path is taken -- either unified converged networks or dedicated traffic networks -- the insatiable, never-ending need for more bandwidth has no end in sight, so it is more important than ever that industry standards address these areas. In this session, Craig will explain why these standards are crucial to the enterprise manager. He’ll also outline the industry’s efforts to finalize industry standards and initiatives that result in interoperable product supply and will give a peek into product examples coming into the marketplace that will satisfy the industry’s cry for higher bandwidth and data management.
Industry Perspective: Adoption Strategies for Addressing Privacy and Regulations in the Cloud<p>
Marne E. Gordon, Regulatory Analyst, IBM
Organizations face many challenges as they move their business critical workloads to the cloud, including privacy and regulatory considerations which can impact effective cloud adoption. Selecting the right cloud infrastructure type, based on workload, can help  address these challenges, as well as improve security for these cloud implementations and minimize risk.The Session will introduce attendees to the various cloud infrastructures available for their utilization, then introduce them to the risks and challenges they face with cloud adoption. In particular the presentation will highlight some of the negative conditions that have befallen customers in the market place as well as educate them on legal and regulatory considerations of the cloud such as privacy,discovery requirements, and geo-locational considerations.
2:50 pm - 3:35 pmIndustry Perspective: Recovery as a Service: Cloud-Based Real-Time Server Replication BC/DR Models for the SME Market

Joshua Geist, CEO & Founder, Geminare Incorporated

SMEs are looking for affordable, low-maintenance Enterprise-class BC/DR solutions that also address questions like: Are we fully protected in a disaster? Can we test our BC/DR system any time? How intrusive is a failover? Is any downtime or data loss acceptable? How difficult is a failback? and, Could we failback at all using our current DR plan?

As businesses raise the bar regarding level of service, traditional BC/DR solutions (tape backup, offsite imaging) are being replaced with Recovery as a Service platforms: high-availability Cloud-based solutions offering real-time replica environments where mission-critical servers and applications are kept up-to-date and available in the Cloud, should you need them.

Learn more about how a world-class financial firm used the Cloud to continue working through a 6-hr power outage, and how a large legal firm kept their business running on the Cloud while addressing a week-long server outage due to a difficult upgrade.
User Case Study: Bridging IT Islands With Virtualization

Jeffrey A. Orndoff, Director of IT, The University of Kansas Physicians

Maintaining efficient IT operations for a hospital is challenging. Maintaining efficient IT operations for a quickly growing teaching hospital with 20 medical specialties can seem insurmountable, but this is the challenge the University of Kansas Medical Center found itself needed to tackle head-on beginning in the early 2011.

The number of physical servers was approaching 100, and the hospital faced its third forklift storage upgrade in just a few years. Application performance was suffering, and the data center couldn't handle all the necessary patient data, research, coursework and administrative information. Instead of another rip-and-replace upgrade, Jeff Orndoff, director of IT, implemented virtualized storage, servers and desktops to eliminate unnecessary hardware, improve performance for clinical applications, and enable seamless disaster recovery. Virtualization allowed UKMC to remove the barriers between the hospital's specialties, eliminate dozens of servers and create a flexible, centralized IT environment that could handle the hospital's hundred-plus applications.
SNIA Tutorial: Cloud Archive and Long Term Preservation Challenges and Best Practices

Chad Thibodeau, Director of Product Management and Alliances, Cleversafe, Inc.
Sebastian Zangaro, R&D Architect - Office of Strategy & Technology, Brazil R&D, Hewlett-Packard

Cloud storage is touted as being the end-all solution to a variety of current business challenges—a very important one being the explosive growth in the amount data that needs to be archived and retained for a long period of time. However, there are significant concerns businesses have raised in putting their data into the Cloud such as: the lack of an industry standard for data validation, what may happen to their data if the Cloud provide dissolves or gets acquired, how to ensure that formats and integrity are maintained if the data needs to be migrated from one Cloud provider to another. Furthermore, regulatory and compliance issues (e.g. digital auditing) may become even more difficult with the use of public clouds for data archiving and preservation. This technical session will address the questions of how companies can successfully utilize the Cloud for archiving and long-term data preservation.
Attendees will also learn...
how SNIA defines Cloud Archiving (as opposed to Cloud Storage or Backup) and long term preservation.

the challenges that exist in archiving data within the Cloud, migrating data from one Cloud provider to another and how to ensure data integrity is maintained within the Cloud throughout the life of the archive.
how the use of capacity optimization technologies complements the use of the Cloud for archival and long-term retention.
Solution Spotlight: What You Need to Know About the Future of Fibre Channel Storage Networking

Mark Jones, FCIA Vice Chairman and Technical Marketing Director, Emulex Corporation

Since 1994, fibre channel has been the de facto standard for enterprise storage area network (SAN) communications. High bandwidth, low latency, efficiency, security and ease of use are the secret sauce to this protocol’s longevity. Join us for this session as we discuss common applications of fibre channel networking in the data center and how your organization can take advantage of its features. In addition, we’ll examine future developments, including the drive to converged networking with fibre channel over ethernet (FCoE), and a roadmap to even greater advances including 16Gb link speeds to become available later this year.
Industry Perspective: Journey to a Picture Perfect Data Storage System

Chris Gladwin, President and CEO, Cleversafe Inc.

A leading Internet-based social expression and personal publishing service came to a crossroads in 2009 when they realized their current RAID storage platform wasn't providing their customers with the level of security and data integrity they needed at its’ storage petabyte scale. To solve this issue, they implemented Cleversafe's object-based storage platform which leverages Information Dispersal Algorithms (IDAs) as a forward error correction technique to slice data into unrecognizable pieces and disperse them across multiple servers to provide a cost-effective way to safely secure massive amounts of data at the highest level. As a result of Cleversafe's platform, which has been in production since October 2009, they are now able to provide their customers with 100 times more integrity with each extra bit of parity. They have also lowered their storage system cost by 66 percent and are now implementing it with its custom hardware.
Industry Perspective: Anatomy of Cloud-Based Recovery

Kelly Baig, Director of Product Marketing for Recovery Services, SunGard Availability Services

Attend a detailed walk-through of the full range of recovery levels which are provided in cloud-based technology implementations, complete with critical trade-offs and considerations which are important for adopting organizations to consider. Recovery levels will range from local to wide-area recovery options, including both applications and data. Critical technology components will be reviewed - including use of replication, snapshot, disk-to-disk-to-cloud protection, IaaS, PaaS and automation capabilities and their application to simple, complex, and legacy systems.
4:05 pm - 4:50 pmIndustry Perspective: The SNIA Emerald: A tool for measuring and reporting storage system energy efficiency

Tom Hammond-Doel, GSI Board Member, Green Storage Initiative of the SNIA

The SNIA Emerald, offically launched at this SNW, is the culmination of years of work by the SNIA with the Green Storage Technical Working Group (GS-TWG) and the Green Storage Initiative (GSI). The SNIA Emerald is a system allowing vendors to test their storage systems for energy efficiency and submit the test results for public use. This session will explore the SNIA Emerald and the value in using the SNIA Emerald logo and trademark.
Solution Spotlight: How to Gain Efficiency and Simplicity with the Storwize V7000

Curtis Neal, Executive IT Specialist, IBM

How can you take cost and complexity out of your IT infrastructure? Virtualized disk systems with enterprise-class technologies including built-in storage virtualization, thin provisioning and automated tiering can help you simplify, optimize and save. Join us for this session and learn about the IBM Storwize V7000, its newly announced system capabilities and enhancements, and how it easily integrates with your existing applications and leverages essential storage technologies like virtualization to meet your growing information infrastructure needs. Understand how this solution can help deploy virtualization, complement server virtualization and extend the value of your current disk resources.
Industry Perspective: Capacity Planning in a Dynamic Data Center/Private Cloud Environment

John Ashby, Senior Product Marketing Manager, CA Technologies

IT executives face three key challenges: 1.) Business stakeholders demand application performance, and IT executives have to deliver business services while maintaining the balance between performance, cost and risk. 2.) Virtualization and cloud initiatives are introducing new IT challenges related to planning, sizing, and configuration of virtual and cloud environments. 3.) IT leaders are tasked with assessing their current data center efficiency and predict future IT infrastructure requirements. This session will help you address these challenges and support business needs while teaching how to safely consolidate servers; plan, size, and configure virtual and cloud environments; and optimize infrastructure and procure hardware just-in-time.
SNIA Tutorial: PCI Express Impact on Storage Architectures and Future Data Centers

Ron Emerick, Principal Hardware Engineer, Oracle Corporation

PCI Express Gen2 and Gen3, IO Virtualization, FCoE, SSD are here. Discussions about PCI Express Storage Devices – what are they? This session describes PCI Express, Single Root and Multi Root IO Virtualization and the implications on FCoE, SSD and impacts of all these changes on storage connectivity, storage transfer rates. The potential implications to Storage Industry and Data Center Infrastructures will also be discussed.
Learning Objectives:
Knowledge of PCI Express Architecture, PCI Express Roadmap, System Root Complexes and IO Virtualization.
Expected Industry Roll Out of latest IO Technologies and required Root Complex capabilities. Implications and Impacts of FCoE, SSD and PCI Express Storage Devices to Storage Connectivity. What does this look like to the Data Center?
IO Virtualization connectivity possibilities in the Data Center (via PCI Express). What does the 2020 & 2025 Data Center look like?
Industry Perspective: Archiving Requirements for Regulated Markets

James DePuydt, Executive Director, Advanced Technology and Product Engineering, Imation
David Duncan, Managing Director, Imation ENCRYPTX Security Products

This presentation will provide an overview of data retention and archiving for regulated markets including requirements and system considerations for data retention in regulated industries. We will discuss expected storage lifetimes for most common storage media including magnetic tape, recordable optical, hard disk and NAND flash.

SNIA Tutorial: A Hype-free Stroll Through Cloud Storage Security

Subhash Sankuratripati, Sr. Member Technical Staff, Advanced Technology Group, NetApp

Cloud storage is emerging as a cloud offering that has appeal to a potentially broad set of organizations. Like other forms of cloud computing, the security must be addressed as part of good governance, managing risks and common sense. The Cloud Security Alliance (CSA) guidance on cloud computing security can be used as a starting point for what some believe is a make-or-break element of cloud storage. This session will overview the CSA “top threats” and describe the security aspects of the new Cloud Data Management Interface (CDMI) specification, which includes protective measures employed in the management and access of data and storage. These measures span transport security, authentication, authorization and access controls, data integrity, sanitization, data retention, protections against malware, data at-rest encryption, and security capability queries.
5:00 pm - 6:00 pmOpening Keynote: The Future of Information Infrastructure: Consumerization + Big Data = Systems of Engagement

Historically, enterprise IT investment was done by deploying global systems of record, but today, these systems are largely deployed and much (if not most) of their lifetime value has been realized. By contrast, a new dimension of IT -- systems of engagement — that is equally massive in its potential for input, is just starting to get deployed with its overwhelming bulk of lifetime value yet to be realized. What will drive and what will gate the deployment of more systems of engagement, and -- of particular importance to the SNW community -- how will it stress the IT infrastructure we deploy, regardless of where it is located? Join Geoff Moore as he narrates the future of enterprise IT — from systems of record to systems of engagement..

Geoffrey Moore, Managing Director, TCG Advisors, Venture Partner, Mohr Davidow Ventures, and Best Selling Author

Tuesday, October 11, 2011
8:45 am - 9:00 amOpening Remarks: John Gallant, Senior Vice President and Chief Content Officer, IDG Enterprise & Computerworld
Opening Remarks: Wayne Adams, Chairman, Board of Directors, Storage Networking Industry Association (SNIA)
8:30 am - 9:15 amExplaining the Value of Information Infrastructure to Top Management

While modern IT infrastructure can deliver tremendous business benefits and advantages over competitors, these benefits don’t easily translate internally into perceived business value. Unlike investments in business applications and devices that enable easily understood productivity, some of the hardest conversations IT managers have with CFOs and CEOs are about IT infrastructure — and why investments in virtualization, private clouds and modern networks are critical. How do leading CIOs successfully justify lifecycle management across the different tiers of infrastructure? What methodologies can you use to better justify infrastructure investments to top management? In this session, see how one CIO ties business value to infrastructure upgrades.

Joe Eng, CIO, JetBlue Airways

9:45 am - 10:15 amBuilding a Responsive IT Infrastructure Organization

The speed of change is only increasing. Enabled by new technologies and communications streams, companies are “getting faster really fast.” All of this is making it harder and harder for IT organizations to keep up with the pace of change. What strategies can organizations use to maintain responsiveness while managing and optimizing existing infrastructure? Gather tips and strategies in this session.

Maura Hart, CIO and Group Vice President, Information Technology, Winn-Dixie Stores
10:45 am - 11:30 amAnalyst Perspective: The Value Proposition for Purpose Built Backup Appliances for Data Protection

Robert Amatruda, Research Director, Data Protection and Recovery , IDC

Customer data protection strategies have evolved in recent years moving away from traditional tape-based and on-premise solutions to Purpose Built Backup Appliances (PBBA), data deduplication and replication. Increasingly, customers are evaluating alternate solutions for data protection including off-premise and cloud solutions. In this session, IDC's Robert Amatruda will explore to changing data protection market landscape and adoption patterns of new data storage solutions.
SNIA Tutorial: Virtualization I - Who, What, Why, When?

Walt Hubis, Consultant, Software Architect

Storage Virtualization is one of the buzzwords in the industry, especially with the near-ubiquitous deployment of Storage Networks. But besides all hype, there is a lot of confusion, too. Companies are using the term virtualization and its characteristics in various and different forms. This tutorial describes the reasons and benefits of virtualization in a technical and neutral way. The audience will understand the various terms and will receive a clear picture of the different virtualization approaches. Links to the SNIA Shared Storage Model and the usage of the new SNIA Storage Virtualization Taxonomy will help to achieve this goal. This tutorial is intended for IT Directors, Managers, Storage and System Administrators who have responsibilities for IT infrastructures and storage management tasks.
Industry Perspective: 21st Century Industrialization: Introducing Data Factories

Dr. Joe Polastre, CTO and Co-Founder, Sentilla Corporation

While IT decision makers are facing unprecedented demands to increase services and cut costs, they are being tasked to enable intelligent outsourcing, private and public cloud rollouts, and financial assessments for current and future IT projects.

According to analyst firm Gartner, a growing number of data center managers identify aligning activities with business goals as the biggest challenge they face. But too many enterprises are running their data centers at less than 10% of their compute capacity thus undercutting their ability to make informed capacity planning decisions and maintain business continuity.

Dr. Joe Polastre will share best practices that result in holistic optimization of not just servers, but storage, network, and overhead - including cooling and power, and how Fortune 500 companies and large online properties like Microsoft, Amazon, and Google have made the move to the data factory model.
SNIA Tutorial: The Confusion Arising From Converged Multihop Topologies as to the Roles and Capabilities of FCFs, FCoE-FC Gateways, and FCoE Transit Switches

Simon Gordon, Senior Product Line Manager, Juniper Networks

There is much information on the various approaches for convergence, the different types of products that can be used, and the implications for a practical deployments. Some of this information is out of date, some product specific, and some just informal internet discussion. In addition there is an overloading of terminology that has evolved that can further lead to confusion. During this session, Simon will explain clearly and precisely each of the different types of product, the possible capabilities of such products, where they sit within the most typical deployments. He will also examine the implications of this are on SAN and LAN Administration and operation. Finally, Simon will also discuss some of the key changes that arise as the industry moves from the current FC-BB-5 standard to the FC-BB-6 standard which is under development.
SNIA Tutorial: Writing Storage RFPs in 2011

John Webster, Senior Partner, Evaluator Group

The data storage industry has changed dramatically over the past few years. The traditional Request for Proposal (RFP) does not address these changes or the challenges faced by IT organizations. Therefore, a new way of defining storage requirements to leverage this evolving technology is needed. This tutorial defines the “must-have” criteria that should be included in any data storage RFP in the current era. Performance, scalability, and resiliency are given; but new challenges will arise around server and desk top virtualization, power consumption, space requirements, and overall cost containment. Accommodations for developing technologies must be designed into the RFP. Attendees of this session will receive an RFP template designed specifically to take advantage of current storage and IT technologies.
Solution Spotlight: Data Protection in a Mobile World

David Jones, CEO, Data Protection & Emerging Technologies, Autonomy

In today’s mobile business environment, the workforce and related data are increasingly mobile and users are increasingly empowered to leverage mobile devices of their own choice to develop, manage and share information. Related information needs to be securely protected and accessible anywhere, anytime, and regardless of the device of choice. Meanwhile, with increased litigation and regulation requirements, mobile or distributed data needs to be preserved in a manner that is efficient, repeatable and auditable. Organizations need to know what information they have, where to find it, and how to manage it. Join us for this session as we discuss how Autonomy Meaning Based Data Protection can help organizations search for and access data from mobile devices, seamlessly integrate backup and recovery with legal hold, protect what matters with fully automated, conceptual, policy-based data protection, protect data at all endpoints and servers, and meet the largest, most regulated security and scalability needs.
11:40 am - 12:25 pmSolution Spotlight: Understanding How Tape Storage Addresses Key IT Objectives

Bruce Master, Senior Program Manager, Data Protection and Retention Systems, IBM, The LTO Program

Rising costs and mountains of data make the protection and long term retention of data a daunting challenge. In this session, learn about best practices for protection and archive, total costs of ownership for disk and tape, data security with tape drive encryption, and how to utilize disk and tape to address objectives. We’ll also review the advantages of LTO-5 technology with the new Linear Tape File System.
SNIA Tutorial: Virtualization II - Effective Use of Virtualization

Walt Hubis, Consultant, Software Architect

The second part of this tutorial builds on the first one, so the audience should have visited part I or already should have a basic understanding of this subject. Storage Virtualization part II covers practical issues of block virtualization in order to make most effective use of it. Among other topics it describes the implementation step by step and aspects of availability, performance and capacity improvements. The material discusses the role of storage virtualization within policy-based management and describes its integration in the SNIA Storage Management Initiative Specification(SMI-S) and the SNIA Cloud Data Management Interface (CDMI).
User Case Study: Managing Mature Data Centers in Consolidation, Virtualization and Energy Saving Projects

Joseph L. Furmanski, Project Director, Data Center Facilities and Technologies, UPMC

Managing Mature Data Centers in a dynamically growing healthcare organization provides many challenges. UPMC is an $8 Billion, 50,000 employee health system supporting more than 20 hospitals in the US and Europe along with a 1.5 Million Member Insurance Plan.

This session will detail planning and results of the major ongoing projects and their impact on the main data centers for the organization. These projects include Remote Data Center Consolidation and Hardening, Server and Storage Virtualization along with Energy Saving, Green $$ Projects.
Industry Perspective: Achieving Significant Advantages With Converged Edge Access

Steve Ainsworth, Senior Manager, Advanced Architecture, QLogic Corporation

Converged Edge Access can be deployed now to achieve significant consolidation advantages in cost and flexibility. Two key components that enable a flexible fabric are the Converged Network Adapter and Converged Edge Access switch. Both offer support for the virtualization capabilities essential for Cloud Computing applications in either Infrastructure as a Service or Application as a Service implementations for both Ethernet and Fibre Channel physical interfaces. The Converged Edge Access switch provides virtualized multiprotocol port aggregation and switching functions that allow the separation of Ethernet NIC, iSCSI, FCoE and FC traffic to run over these existing and proven fabrics while utilization of the new 10GE and 16GFC adapters, allowing users to get the most out of their server and network resources. A number of key enabling technologies are brought together for this solution, including fine grain Quality of Service, Multi-Channel Virtual Edge Port Aggregation (VEPA), FCoE and FC Fabric.
SNIA Tutorial: Storage Performance Management (SPM)

Brett Allison, Senior Performance Consultant, Intellimagic

This is an introduction of storage performance management. It will explain why this new discipline is now emerging. The cost and performance benefits of storage performance management are explained, as well as the required building blocks including the required processes, tools and skills. This session is appropriate for management as well as technologists.
Industry Perspective: Avoiding the Security Minefield in the Cloud

David Snead, Attorney & Counselor, W. David Snead, PC

Security will be the defining legal issue of the next several years. In no area are the legal implications of security so poorly defined and understood as in cloud computing. The potential of cloud computing for your business will likely be determined on whether you are able to clearly communicate your views of cloud security in your legal documents.

This seminar uses a real world case study developed by David Snead to communicate real world strategies to address the legal implications cloud computing security issues regardless of your status as a user, provider, or supplier to the cloud. Attendees will leave this presentation with a tool kit and questions they can use immediately in their business to understand and compartmentalize legal risks associated with cloud computing security issues.
2:10 pm - 2:55 pmSNIA Tutorial: Introduction to Data Protection: Backup to Tape, Disk and Beyond

Michael Fishman, CTO, New Business Engineering, EMC Corporation

Extending the enterprise backup paradigm with disk-based technologies allow users to significantly shrink or eliminate the backup time window. This tutorial focuses on various methodologies that can deliver an efficient and cost effective disk-to-disk-to-tape (D2D2T) solution. This includes the various technologies that can be used to help the ever increasing data growth and the problem of protecting it.
SNIA Tutorial: The Business Case for the Cloud

Alex McDonald, Office of the CTO, NetApp, Inc.

The fast emerging cloud services business arena is creating numerous new opportunities for both IT users and IT players beyond the traditional Enterprise IT ecosystem. In response, SNIA's Cloud Storage Initiative (CSI) has created the Cloud Data Management Interface (CDMI). Designed to enable interoperable cloud storage and data management, the CDMI specification is addressing a total cloud storage solution - helping users avoid the chaos of proprietary advances and partial solution APIs that would erode the integrity of the cloud model. This presentation will cover popular use cases for cloud including storage clouds and enterprise or application specific clouds. Multi-tenancy, private, and hybrid clouds are of interest to IT professionals, and this tutorial explores various cloud options and scenarios, along with options and recommendations for building your business case.
User Case Study: Capacity and Power Management: the Forgotten Factors in Disaster Recovery Planning

Clemens Pfeiffer, CTO, Power Assure

Tutorial: Fibre Channel over Ethernet (FCoE)

John Hufferd, Owner/Consultant, Hufferd Enterprises

SNIA Tutorial: Fundamentals and Futures of Long Term Media

Linda Kempster, Storage Media Specialist, IMERGE Consulting

Analyst Perspective: Solid State Storage: Key to Efficient Tiered Storage Infrastructures

Anil Vasudeva, President & Chief Analyst, IMEX Research

Computer architects dream of storage devices for their applications/workloads which can provide very high IOPs at minimal cost (IOPS/$/GB) using infinite cheap storage and instant access (low latency). Enterprise-Ready SSDs have started to fulfill that promise, segmented into SATA and PCIe based Hybrid Storage products. One factor for their quick adoption has been the advent of new controllers and firmware which have allowed them to transparently mitigate early issues related to reliability, endurance, data retention, performance, ease of management and integration using exiting storage interfaces. But the killer software tool for their success in the enterprise has been Automated Storage Tiering activated by monitoring workload I/O access signatures and behavior over time and smart non-disruptive migration of hot data to SSDs, resulting in over 200% improvement in IOPS and 80% improvement in response time at peak loads.
3:05 pm - 3:50 pmIndustry Perspective: Working Backwards: A Practical Guide to Disaster Recovery

Jennifer Walzer, CEO, BUMI (Backup My Info!)

Most organizations back up data to some degree but few have disaster recovery plans. This presentation will describe the steps organizations must take to ensure the recovery of data when unforeseen events take place, including implementing a recovery plan, routinely testing data and separating the supernumerary from the business critical. Attendees will learn how to conceptualize data failure and work backwards from that point in order to determine what disaster recovery measures must be taken.
Solution Spotlight: A Case Study - How GeoEngineers Optimizes Storage in the Cloud

Mitchel G. Weinberger, IT Manager, GeoEngineers

GeoEngineers, headquartered in Seattle, Washington, is an integrated earth science, engineering and technology firm with 10 offices in Idaho, Washington, Oregon, California, Utah, Louisiana and Missouri. Data volume at the firm has tripled over the past three years, and it expects 20% data growth annually -- so backup and storage has become a critical challenge. Currently, GeoEngineers is managing this with disk to disk to disk backup, but there are many issues including exceeding backup windows, cost, bandwidth constraints, and the tedious process of recovering data from disk. In addition, for an SMB like GeoEngineers, the cost of disaster recovery options has been prohibitive. In this session, learn how GeoEngineers will save over $100,000 over the next two years by migrating to remote office to data center backups and cloud based storage using the Amazon S3 cloud and Riverbed’s Whitewater appliance. In addition, GeoEngineers is also investigating the cloud for disaster recovery and for replicating key applications using a virtual infrastructure, so join us to understand what the company is learning along the way.
SNIA Tutorial: Green Storage Products Efficiency with Energy Star, SNIA Emerald Program & Beyond

Patrick Stanko, Senior Hardware Engineer, Oracle

This tutorial will cover storage-specific topics related to energy-efficiency and outline the current state of the industry. We will discuss a range of technologies that are currently considered "green storage" and the components of modern storage systems that impact energy consumption. We will discuss the SNIA Emerald program metrics used for measuring, managing and designing for power in storage systems. We will also outline ongoing efforts by the EPA ENERGY STAR® program and in the SNIA Green Storage Technical Work Group (TWG) to standardize metrics for measuring storage systems.
Industry Perspective: Scaling iSCSI from a SMB to a Large Scale deployment by leveraging 1 Tier Lossless Fabrics and DCB

Samir Sharma, Product Marketing Manager, Juniper Networks

Is it possible to Scale iSCSI from a Small to Medium to a Large Scale deployments by leveraging Single Tier Lossless Fabrics and Data Center Bridging?

Over the years iSCSI has been categorized as primarily a Small to Medium Business storage solution. There are various reasons why storage engineers are not willing to build large scale iSCSI networks. Low Latency, high bandwidth, lossless, spanning tree, IO Convergence and Storage Resource Management are the buzz words / excuses that have traditionally inhibited deploying large scale iSCSI networks.

During this session, we will discuss how a single tier Converged Lossless Fabric along with DCB done right and the ongoing evolution of iSCSI storage arrays will enable iSCSI to scale to ever larger deployments.

Industry Perspective: Be Proactive: The Key to Effective Storage Infrastructure Performance Management

Mike Peebles, Information Management, Product Marketing Manager - Americas, Hewlett-Packard Company

Proactively monitoring and managing storage infrastructure performance is key to business continuity in physical and virtual environments. However, storage administrators often struggle to keep up with disjointed views of performance and uncorrelated data.

To support the required application performance, storage administrators must monitor and manage the performance of the array and storage area network (SAN), as well as have an understanding of the multi-vendor elements along the physical path that connect the applications to the storage. And now, as the adoption of virtualization increases the complexity in a virtual storage environment, storage administrators need an understanding of the virtual elements along the path as well.

During this session, HP's June Manley will discuss how organizations can bring together disjointed views of their storage elements to proactively manage the storage infrastructure and realize more value in their storage array investment while reducing risk.

SNIA Tutorial: Benefits of Solid State in Enterprise Storage Systems

Alex McDonald, Office of the CTO, NetApp, Inc.

This is an update to a popular SNIA tutorial. Targeted primarily at an IT audience, this session presents a brief overview of the solid state technologies which are being integrated into Enterprise Storage Systems today, including technologies, benefits, and price/performance. It then goes on to describe where they fit into typical Enterprise Storage architectures today, with descriptions of specific use cases. Finally the presentation speculates briefly on what the future will bring.
4:00 pm - 4:30 pmTransforming the Technology Stack: The Next Generation of Enterprise Efficiency

Enterprises depend on complex technology stacks spanning application, database, compute and storage layers - all of which are evolving and advancing at a rapid pace. It’s increasingly difficult and expensive for customers to ensure that these elements not only interoperate with each other across multiple providers, but are optimally tuned to deliver their intended value and performance from the point of initial deployment and throughout their useful life. Join us for this session as Phil Bullinger describes how the next generation of enterprise efficiency will be driven by engineered solutions that integrate the information technology infrastructure stack -- from application to storage -- and how this will enable a decisive shift in IT spending from merely sustaining operations to growing and transforming businesses with greater agility, efficiency and productivity.

Phil Bullinger, Senior Vice President, Storage, Oracle
4:30 pm - 5:15 pmEnabling Business Innovation with a Cloud Computing Infrastructure

It starts with the business. SAIC wanted to find out how modern virtualization technology can translate to a new kind of agility for a company of their size and scope. How could a data center build become a cornerstone of an enterprise cloud? How could an M&A IT forklift integration be accelerated by virtualization? How could IT virtualization make a strategic difference for the business? Their answer: Move everything to a cloud computing infrastructure. Learn how and why SAIC is making the move in this session.

Robert Logan, VP, ITS Engineering Director , SAIC

Wednesday, October 12, 2011
8:45 am - 9:00 amOpening Remarks
John Gallant, Senior Vice President and Chief Content Officer, IDG Enterprise & Computerworld
Opening Remarks
Wayne Adams, Chairman, Board of Directors, Storage Networking Industry Association (SNIA)

9:00 am - 9:45 amWhat is Big Data, and Why Does It Matter?

More and more devices are connecting to the enterprise with increasing ability to create and manipulate information. Today, more processing, storage, and I/O capacity is emerging outside the data center than inside. Simply put, businesses and enterprises are manufacturing more information -- and writing more applications to use it -- than ever. This environment of “Big Data” is becoming the norm, and for some organizations grappling with how to tame it, it’s been an exercise in frustration — but eventual calm using strategic approaches to organizing it for business consumption. Learn how some companies are facing the inevitability of managing the new normal of Big Data.

Tom Soderstrom, IT CTO, NASA Jet Propulsion Laboratory
9:45 am - 10:15 amProtecting the Information Infrastructure: Why CIOs and CSOs are Becoming Mission-Critical Business Partners

Remember not so long ago when breaches created shocking headlines? Today, they’re so frequent that we’re becoming de-sensitized when we hear that household-name companies are robbed of customer data. While the news feels less shocking, the problem is actually getting worse. The bad guys are not only getting more sophisticated, they’re becoming better financed -- so protecting corporate data has never been more crucial. In this session, hear how companies must improve how their data moves in an information-centric security environment, and how it’s no longer about the CIO aligning business and technology, but aligning business, technology and security.

Jay McLaughlin, CSO , Q2 Software
10:45 am - 11:30 amSNIA Tutorial: Trends in Data Protection and Restoration Technologies

Michael Fishman, CTO, New Business Engineering, EMC Corporation

Modern backup and archival technologies are used to augment established backup and data protection methodologies to deliver improved protection levels and accelerate information and application backup and restore performance. These technologies work in concert with the existing backup paradigm. This session will discuss many of these technologies in detail. Important considerations of data protection include performance, scale, regulatory compliance, recovery objectives and cost. Technologies covered include contemporary backup, disk-based backups, snapshot and mirroring, continuous data protection and compression and deduplication applied to both storage and networking traffic reduction.
SNIA Tutorial: Enterprise Architecture and The Cloud

Marty Stogsdill, Senior Sales Consultant, Oracle Corporation

This SNIA tutorial will explore the impact public, private, or hybrid clouds will have on existing enterprise architecture and also show ways that established enterprise architecture processes can help align Cloud deployments to business requirements. Enterprise architecture is a tool organizations leverage to ensure mapping of IT solutions to business or organizational requirements. Deployed too loosely an organization may not receive noticeable value and conversely if enterprise architecture is deployed too rigidly it can be actively avoided. If IT organizations do not alter existing enterprise architectures to allow for Cloud deployments internal users may choose to adopt services from Cloud providers independently of their internal IT and IT organizations without established enterprise architectures can receive benefits from not only exploring cloud options but also adopting established best practices.
The Open Group Architecture Framework (TOGAF) and the Federal Enterprise Architecture (FEA) are the most popular enterprise architecture methodologies found in US IT end users and are also the basis for proprietary vendor and consultancy derivatives. Cloud deployments can specifically impact the Architecture Vision, Opportunities and Solutions, Migration Planning, and Implementation Governance phases of TOGAF’s Architecture Development Method (ADM) and the Service Component, Data, and Technical Reference Models in the FEA methodology. Enterprise architecture’s should leverage vendor neutral standards such the Cloud Data Management Interface (CDMI) that is designed to enable interoperable cloud storage and data management while allowing users to avoid lock-in by proprietary solutions. CDMI can specifically impact an organizations enterprise architecture strategy by:
  • Creating the option of federating data across multiple public Cloud providers, or a combination of public and internal/private Clouds (TOGAF Architecture Vision, Opportunities and Solutions, and Migration Planning phases & FEA Technical Reference Model phase)
  • Ensuring data integrity so an outage at a public Cloud provider does not bring down an organization’s IT resources (TOGAF Architecture Vision and Implementation Governance phases & FEA Service Component and Data Reference Models)
  • Allowing data to be moved into or out of a public or private Cloud seamlessly (TOGAF migration planning phase & FEA Data and Technical Reference Models)
Industry Perspective: Going Green by Improving Architectural Balance in Servers and Storage

Jon Flower, Principal, Technology Office, PMC-Sierra

Improving the utilization of computational resources is a theme that has been common in connection with virtualization and can lead to obvious efficiencies in IT capital expenditures for certain applications. However, there are other ways that utilization can be improved that can lead to additional benefits in relation to operational expenses and energy consumption. This talk will demonstrate how to evaluate the value proposition behind this claim and illustrate it through a case study involving the use of solid state disk drives in an OLTP application at a large cloud infrastructure company.
SNIA Tutorial: SAS and SATA Combine to Change the Storage Market

Marty Czekalski, Senior Interface and Programs Manager, Seagate Technology LLC
Harry Mason, Director of Industry Marketing, Storage Components Group, LSI

Serial Attached SCSI (SAS) has become the backbone of enterprise storage deployments. Functioning as both a device level interface and a tiered storage interconnect, SAS has preserved the usability and cost-effectiveness of the SCSI architecture while rapidly evolving by adding new features, capabilities and performance enhancements. The combined legacy and evolution of SAS makes it possible to realize extremely high throughput with standard high-volume components while extending to new technologies of the customer’s choice and allows systems to be built that accommodate large numbers of either SAS and/or SATA hard disk drives. Intended for OEM, System Builders and End-Users, this tutorial describes the capabilities of the SAS interface, how it’s designed to interoperate with SATA drives, and when combined, how these technologies can be combined to deliver some very compelling storage solutions.
The presenters will take a look at the evolution of SAS, how it has expanded beyond traditional DAS usage, discuss the significance of 6Gb/s SAS to SSDs, examine the effect of SAS on bandwidth aggregation and show a detailed comparison of connector types. To keep attendees current on the most recent technology developments, the tutorial will also provide an up-to-the-minute recap of the latest additions to the SAS standard and roadmaps. It will detail applications and storage deployments requiring Non-volatile memory, faster RAID performance, and enhanced connectivity. The discussion will include an update on the status of 12Gb/s SAS development/standardization efforts, demonstrating how SAS continues to innovate and ultimately protect Enterprise storage investments.
Solution Spotlight: Optimizing SAN I/O Performance as You Implement Your Private Cloud

Len Rosenthal, Vice President , Virtual Instruments

This session will describe ways to proactively improve the performance, availability and utilization of virtualized and private cloud infrastructures, from the servers to the switches to the storage arrays. Moving business-critical applications to a virtualized server and storage infrastructure can be very risky. The key to de-risking applications is having real-time monitoring in place to see potential problems before they affect applications. Join this session to learn why companies such as Unilever, Bank of America, Roche, Lloyd’s Bank, Paypal and AT&T have turned to virtual infrastructure optimization solutions to improve problem resolution times by up to 80% and improve I/O performance by 100%.
SNIA Tutorial: Leveraging Flash Memory in Enterprise Storage

Luanne Dauber, Director of Marketing, Pure Storage Inc.

Solid State storage promises to transform the capabilities and economics of the "performance" segment of enterprise storage, and a myriad of different vendor implementations of solid state have arrived on the scene. Early implementations simply replace some HDDs in enterprise arrays with SSDs, but is one-for-one replacement of disks really the most effective way to utilize SSDs? New approaches for accelerating array performance with Solid State have arrived, ranging from SSD caching, SSD tiering, and/or creating entire Volumes/LUNs from Solid State. This tutorial will compare the performance, reliability, endurance, and cost properties of different SSD approaches, illustrate the impact of SSD properties on typical enterprise I/O workloads, and give users a roadmap for how to think about Solid State influencing their future storage architecture.
11:40 am - 12:25 pmUser Case Study: Disaster Recovery Implementation for SAP and Related Systems

Bhasker Ravikanti, Information Technology Fellow, SAP Infrastructure, Honeywell Aerospace

SAP implementations include complex infrastructure with a number of sub-systems to support the main transactional system. At the core is the transactional system with thousands of users across the world. And there are supporting components like Process Infrastructure (PI), Solution Manager, System Landscape Directory (SLD), Java services, Content Server, Global Trade System (GTS), Auto-Id system. There also are other components that are critical to running of business, that are outside SAP. Implementing a DR system for such a bunch of inter-related systems is a complex and time consuming task. This is a session will give an overview of the implementation of a DR system for Honeywell Aerospace for SAP.
Analyst Perspective: Storage in The Cloud Age: Content Delivery, Archive and Big Data

Richard L. Villars, Vice President, Storage and IT Executive Strategies , IDC

Virtualization, mobility, and the cloud model for IT services is reshaping the storage industry landscape. Customer needs are dividing into four major usage pools:

  • storage in support of transaction and virtualized environments
  • storage in support of content delivery
  • storage in support of archiving
  • storage in support of compute/analytics (Big Data)
In this session, IDC will assess the impact of these use cases on existing data center environments and provide insights on the specific functional requirements that IT teams need to consider when addressing their long term storage needs.

SNIA Tutorial: Green Storage Technologies Overview

Dr. Alan Yoder, Office of the CTO, NetApp

This talk presents a technical overview of energy-conserving technologies pertinent to the storage industry. Relevant standards efforts in the SNIA and other organizations such as The Green Grid and ANSI are covered as well.
SNIA Tutorial: The Role of WAN Optimization in Cloud Infrastructures

Josh Tseng, Technical Director, Riverbed Technology

Cloud computing promises to deliver potential gains in efficiency and cost savings by consolidating IT assets into public and private data centers. Virtualization technologies allow migration of virtual machines and data into and out of Cloud infrastructures. However, cloud-hosted information assets must still be accessed by users over existing WAN infrastructures, where there are performance issues due to bandwidth and latency constraints. Learn how WAN optimization is one of the key - and often overlooked - technology component necessary for the adoption of cloud computing.
SNIA Tutorial: Solving the I/O Bottlenecks in NextGen Data Centers and Cloud Computing

Anil Vasudeva, President & Chief Analyst, IMEX Research

Virtualization brings tremendous advantages to cloud computing and data centers of all sizes – large and small. But unfortunately the rapid proliferation of virtual machines (VMs) per physical server, in its wake, creates a highly randomized I/O problem, raising performance bottlenecks and data management problems. To address this I/O issues, the CIOs and storage administrators have begun the adoption of a slew of newer technology solutions - ranging from faster and larger memories in cache, SSDs for higher IOPS, high bandwidth (10GbE) virtualized networks using NPIVs and shared storage systems along with embedded intelligent software to optimally manage the VM workloads – all in order to meet various SLA metrics of performance, availability, scalability and costs.
Solution Spotlight: Multiprotocol Flash-based Storage: More IO, Less Energy, and Now Affordable

Thomas Isakovich, CEO & Founder, Nimbus Data Systems, Inc.

Flash memory represents a tectonic shift in enterprise storage that will redefine datacenter infrastructure for the next 10 years. While few dispute the overwhelming performance and power efficiency advantages of flash memory and solid state technology over conventional hard drives, the technology has traditionally lacked affordability and enterprise-grade networking and data protection features required to play a significant role. Today, however, multiprotocol flash-based storage systems that natively support full SAN and NAS features, as well as comprehensive replication and cloning technology, are available, providing a drop-in alternative to conventional disk arrays. Combined with flash manufacturing improvements and cost reductions, deploying solid-state enterprise storage has never been more affordable. This presentation will focus on the acquisition cost and long-term TCO benefits of flash memory, citing real-world customer examples.
2:10 pm - 2:55 pmIndustry Perspective: Unified Recovery Management

Richard Vining, Product Marketing Manager, IBM Tivoli Storage Software, IBM

Protecting and ensuring the recoverability of data across today''s diverse and distributed enterprises can be complex and costly, and often involves deploying point solutions from several vendors to meet a wide range of application service levels. However, this proliferation of data protection and recovery solutions can introduce its own risks to the organization, as the management of all these different systems becomes increasingly complex and disjointed. This session will suggest taking a more comprehensive, unified approach to managing data - recovering any data, anywhere in the organization, from laptop to mainframe, from a single console, to help reduce your capital and operating costs, and provide enhanced application availability, leading to improved IT service levels.
Solution Spotlight: Best Practices in Preparing for a Successful Cloud Storage Deployment

Dan Galvan, Storage Platform VP, Storage Systems Marketing and Strategy, IBM

As growing amounts of data create unprecedented storage pressures, many organizations are looking at the cloud as a way to deliver storage services more effectively while saving time and money. The cloud definitely has the potential to provide these advantages, but fulfilling that potential is all about being prepared with an efficient data storage foundation that can provide information and metrics that lead to revenue growth and a better bottom line for your business. Join us for an informative and lively session as we outline key capabilities and best practices to put you and your business on that path to success.

User Case Study: Infrastructure in the Cloud: Getting the Right Deal

Marc A. Lindsey, Partner, Levine, Blaszak, Block & Boothby, LLP

The key purpose of this session is to share best practices and lessons learned on how successful enterprises address the challenges and take advantage of the opportunities presented when they decide to use cloud computing for IT infrastructure resource provisioning, utilization and management.
SNIA Tutorial: FCoE Direct End-Node to End-Node (aka FCoE VN2VN)

John Hufferd, Owner/Consultant, Hufferd Enterprises

A new concept has just been accepted for standardized in the Fibre Channel (T11) standards committee; it is called FCoE VN2VN (aka Direct End-Node to End-Node). The FCoE standard which specifies the encapsulation of Fibre Channel frames into Ethernet Frames is being extended to permit FCoE connections Directly between FC/FCoE End-Nodes. The tutorial will show the Fundamentals of the extended FCoE concept that permits it to operate without FC switches or FCoE Switches (aka FCF) and will describe how it might be exploited in a Data Center environment.
Industry Perspective: Taming the Data Explosion

Vish Mulchand, Director - HP Storage Solutions, HP
Jeff Rochlin, Manager of Systems Engineering/Infrastructure Operations, DreamWorks Animation SKG

In 2005, mankind created 150 exabytes of digital data. In 2010, it will have created 8 times more. Without technology to help manage the explosive data growth, IT organizations can find themselves spending all their time managing existing systems rather than driving new innovations. This session will look at how storage technologies can help mitigate that data growth and simplify storage management, with examples of the successful actions DreamWorks has taken to tackle these challenges.
Industry Perspective: Panel Discussion: Deciphering NVM Interface Alternatives - What You Need to Know Before Selecting

Moderator: Jeff Janukowicz, Research Manager, Solid State Drives & HDD Components, IDC
Marty Czekalski, Senior Interface and Programs Manager, Seagate Technology LLC
Jimmy Daley, Director, Smart Storage, HP
Gary Kotzur, Director/Distinguished Engineer, NGCS Storage Advanced Engineering, Dell
Harry Mason, Director of Industry Marketing, Storage Components Group, LSI
James E. Myers, Applications Engineering Manager , Intel

The industry is wrestling with critical questions about the best way to reap the full performance and reduced TCO benefits presented by solid-state storage. This panel discussion will explore the topic of how best to connect and implement solid-state storage in enterprise environments in the coming years. Options including SAS and PCI will be considered. Decision factors related to performance such as latency, bandwidth, and scalability AND decision factors related to total cost of ownership such as power, solution robustness, serviceability, and sourcing options will be discussed by the expert panel.

  • Dell - Gary Kotzur, Technology Strategist, Storage Architecture
  • Demartek - Dennis Martin
  • HP - Jimmy Daley, Director of Smart Storage, Enterprise Storage and Servers
  • IBM - Andy Walls, Distinguished Engineer
  • Intel - Amber Huffman, Principal Engineer
  • LSI - Steve Johnson, Distinguished Engineer
  • NetApp - David Dale, Director of Industry Standards, Office of the CTO
  • Seagate - Marty Czekalski, Interface
3:05 pm - 3:50 pmUser Case Study: Providing Solid Defense for the Tampa Bay Lightning's Mission-Critical Data and Applications

Steve Warren, Senior Systems & Project Engineer, InMage Consultant, Tampa Bay Lightning

The Lightning's IT staff was utilizing tape backups, but found the process increasingly challenging due to shrinking backup windows, long recovery times and spotty reliability. The Lightning's most mission-critical application is Microsoft Exchange 2010 - the core application used for selling season tickets, conducting fan outreach, and important daily e-mail communications. Other tier one applications included the Blackberry enterprise server and distributed file servers, along with Great Plains accounting, financial and operations management software. The Lightning chose to implement a product with continuous data protection and IP-based architecture to achieve reliable, efficient and affordable backup without any of the weaknesses of tape-based backup, while accessing technology that meets stringent recovery time and recovery point objectives. As a result, the Lightning has eliminated backup windows, and critical data and applications, including Exchange and Blackberry Server, which are being protected and replicated to the off-site data center in Atlanta.
User Case Study: Building a Private Cloud to Provide Consistent Enterprise-Quality Storage Services

Jason Radford, System Administrator, Bloomington Public Schools/ IlliniCloud

In public education, there is a wide disparity in the technical and financial abilities of individual school districts to provide the IT services mandated by government regulations. This makes K-12 an ideal candidate for rolling out a private cloud storage infrastructure. We created IlliniCloud, a non-profit coop, to provide all school districts in Illinois with the IT infrastructure needed to serve their students, centrally managed from three data centers in Bloomington, DeKalb, and Belleville. Today, our cloud datacenter manages 750TB of total capacity for both SAN and NAS. Come learn more about IlliniCloud, including how it works and why it's rapidly becoming a model in the public education sector across the country.
Industry Perspective: How Do Analytical Clouds Differ From Application Clouds

Roger Llewellyn, CEO, Kognitio

Analytics in a cloud environment is all about the data. Moving data within a cloud is counter productive. The use of virtual data environments is essential. The new cloud generation of applications need a new generation of data architectures. We now have virtual cubes for Microsoft Analytical Services, and other OLAP environments. These new development bring huge benefits to users and in particular cloud environments. Cubes that took 5 hours to create in house now take 3 minutes in the virtual data world. This means that cubes can now scale to terabyte proportions. OLAP cubes can now contain neaw realtime data because in the virtual data world updates take seconds. Imagine a large user who takes days to update say 20-40 cubes will have this process all but eliminated in the virtual data world. In a cloud environment cube updates are simply scheduled and actioned in seconds.
Industry Perspective: Designing High Availability in a Converged Networking Environment

J Metz, Product Manager, FCoE, Cisco

Erik Smith, Consulting Technologist, Connectrix, EMC

Highly available networks have different meanings for LAN and SAN admins. This session will explore the design principles for a truly converged system, and identify the means by which architects can build highly available networks for both LANs and SANs using converged technologies like FCoE and DCB-based Ethernet. Particular importance will be paid to Role-Based Access and SAN best practices using a converged infrastructure, along with recommendations for growth and scale.
Industry Perspective: Big Data Strategy and Business Innovation

Tom Deutsch, Program Director - Big Data (Hadoop / BigInsights / Streams ), IBM

How can you use the ever increasing volumes of information generated and collected by your organization to become more innovative and beat the competition? InfoSphere BigInsights, IBMs Hadoop-based offering, allows you to explore your data for patterns, and test new hypotheses without having to invest in upfront data preparation. Its ability to handle massive volumes of data means that you can make use of ALL your data rather than subsets of it. This session will cover several mini-case studies where IBM has helped customers implement first of a kind Big Data solutions that fundamentally changed the "art of the possible."

Solution Spotlight: The Value of QoS in an Oracle Environment

Christopher Derhammer, Product Director, Oracle

The Pillar Axiom pioneered a next generation enterprise storage solution enabled by patented Quality-of-Service technology and built on a highly scalable modular architecture to automatically prioritize and manage block IO requests based on business importance. The Quality-of-Service technology breaks the old FIFO IO prioritization paradigm, driving discrete storage services across concurrent workloads to achieve leading performance and efficiency benchmarks. Join us for this session where we’ll examine real customer deployments, how these changes to the traditional two-controller SAN storage architecture enable unique linear scaling of capacity and performance, and how this can achieve twice the utilization rates commonly seen in the storage industry.

4:00 pm - 4:30 pmHow WellPoint Leverages Big Data Infrastructure to Transform Healthcare

In terms of commercial membership, WellPoint, Inc. is the largest health benefits company in the United States -- and its information technology strategy is focused on creating the best health care value in the industry. At its core, this strategy is based on facilitating the movement of data between various clinical and administrative sources and to its members, while adding insights that create value for its consumers and providers. Simply put, WellPoint collects vast amounts of data from multiple sources via multiple channels, enriches it by applying intelligent decisioning and analytics, and then delivers value-added information to members and providers. Learn how WellPoint has leveraged big data across vast data stores to deliver business value in this session.
Andrew Lang, CIO, WellPoint, Inc.

4:30 pm - 5:15 pmPlaybook Confidential: How Stellar IT Teams Are Transforming to Deliver Greater Business Value

A trio of mega-trends, mobility, consumer technology and cloud computing is drastically changing the way companies do business and the way in which IT teams innovate and deliver business value. Maximizing that value requires an expanded set of business, process, technical and leadership skills. Learn from our panel of IT leaders what they are doing – and what you can do – to acquire the skills in greatest demand, where and how to source new talent and how to enhance the skills of in-house IT staff to deliver greater business value.

Julia King, Executive Editor, Events and National Correspondent, Computerworld
Zara Wanlass, VP, Director of Product Development, Pearson
Tom Soderstrom, IT CTO, NASA Jet Propulsion Laboratory

Thursday, October 13, 2011
8:30 am - 9:15 amSNIA Tutorial: Implementing Stored-Data Encryption

Dr. Michael Willett, Storage Security Strategist, Samsung

Data security is top of mind for most businesses trying to respond to the constant barrage of news highlighting data theft, security breaches, and the resulting punitive costs. Combined with litigation risks, compliance issues and pending legislation, companies face a myriad of technologies and products that all claim to protect data-at-rest on storage devices. What is the right approach to encrypting stored data? The Trusted Computing Group, with the active participation of the drive industry, has standardized on the technology for self-encrypting drives (SED): the encryption is implemented directly in the drive hardware and electronics. Mature SED products are now available from all the major drive companies, both HDD (rotating media) and SSD (solid state) and both laptops and data center. SEDs provide a low-cost, transparent, performance-optimized solution for stored-data encryption. SEDs do not protect data in transit, upstream of the storage system. For overall data protection, a layered encryption approach is advised. Sensitive data (eg, as identified by specific regulations: HIPAA, PCI DSS) may require encryption outside and upstream from storage, such as in selected applications or associated with database manipulations. This tutorial will examine a ‘pyramid’ approach to encryption: selected, sensitive data encrypted at the higher logical levels, with full data encryption for all stored data provided by SEDs.
SNIA Tutorial: Deploying Public, Private and Hybrid Storage Clouds

Marty Stogsdill, Senior Sales Consultant, Oracle Corporation

Everyone has heard talk of cloud but do you know how to deploy one? This session will be a technical dive into implementations of popular public, private, and hybrid storage cloud use cases and best practices examples of how they can fit into your existing IT operations. SNIA's Cloud Storage Initiative (CSI) has created the Cloud Data Management Interface (CDMI) as a de jure standard which can assist you in your cloud deployments utilizing both traditional file systems and new cloud file system formats. This presentation will dive into the details of designing and deploying public, private, and hybrid storage clouds including how CDMI can assist with cloud federation, peering, differentiation, and how CDMI can interact with external systems for event management, configuration management, workflows, auditing, billing, and authorization.
Industry Perspective: Communications 101: You said what?

Dr. William C. Cross, Sr. Consultant, eComp Consultants
Sandra Beck, COO, ITS Florida

You know the heard what you thought the other person was saying, but they didn't say what they meant. Is it any wonder that so many of our IT issues result from a breakdown in basic communications between two people. The problem has always been with us, but it is growing worse. The world we operate into day is becoming more and more global. Imagine a conference call with a number of people that are from a number of cultures or countries. Just because they are all speaking the same language doesn't mean there is any communication occurring. Throw gender differences into the mix and things just get worse. It''s a wonder we ever get anything right!

Our speakers for this session will discuss the pitfalls of communications that impact us every day...and those gender differences, they may be the most subtle of them all.
Industry Perspective: Big Data and Beyond: The Evolution of Big Data

Bill Peterson, Senior Manager, Product and Solutions Marketing, NetApp, Inc.

"Big Data" has become a term of interest in recent months, similar to the term "cloud computing," when it was first introduced. From a technical perspective, Big Data itself is the evolution of high performance computing (HPC) principles, finally applied to mainstream business requirements. Quite simply, the volume of business data to be processed now surpasses the already impressive volume of scientific data sets. Val Bercovici, cloud czar, NetApp, will highlight how Big Data began as a disruptive economic and technical force that enabled product and service development teams to overcome current limitations of legacy compute and storage constraints. Bercovici will further explain how Big Data-driven businesses are emerging as this decade's IT winners by recognizing and directly leveraging these significant trends for new revenue streams, competitive advantage, productivity and ultimately IT cost savings when deployed in public, private or hybrid cloud configurations.
User Case Study: Paradigm Shift to AST

Joe Stout, Storage Manager, FICO

Case use of migrating over 140TB of data from traditional thick luns on three tiered storage on DMX to three Tiered thin pools using automated storage tiering.
9:25 am - 10:10 amIndustry Perspective: Making Data at Rest Encryption Easy For Enterprise Storage Users

David R. Kaiser PMP, Engineering Director, Enterprise Storage Products, Seagate Technology

The importance in protecting data using encryption continues to grow, but so do the challenges. Seagate is setting the standard in data protection using Self-Encrypting Drives (SED), come hear how TCG Enterprise is being implemented to make "encryption everywhere" a reality.


User Case Study: International Justice Mission Case Study: Leveraging the Hybrid Cloud for High Performance

Christopher B. McPeek, Manager, Global Systems and Infrastructure, International Justice Mission

IJM is a human rights agency dedicated to assisting victims of violent oppression, which operates 15 field offices across South America, Africa, India, and Southeast Asia. Network performance is sometimes poor and bandwidth expensive in Uganda. For example, a 128K link can cost $1,200 per month and deliver only 64K performance. That's a serious problem, because much of field office communications focuses on urgent victim rescue.
IJM is upgrading to fiber networks in some locales, developing a new centralized case tracking application and leveraging private and public cloud computing models to speed services and communications. WAN optimization and data back up to the public cloud are critical, with back-up occurring first from IJM data centers, then from field offices, and finally, virtual machines will be backed up to the cloud - to immediately spin up data for all IJM staff, in case of a catastrophic event in any field location.
SNIA Tutorial: Can U B Social? Defining Social Media For Your Organization

Marty Foltyn, Vice President, Channel Chargers, LLC
Diana Eastty, Principal, Eastty Marketing

Are you weighing the pros and cons of integrating social media into your organization? In this session, learn about the strengths and shortcomings of popular social media tools. Examine how companies have attempted to implement social media strategy and policy in their organizations and better understand their successes, common pitfalls, and roadblocks. Learn how to define your strategy, and tips and techniques to get started.
Analyst Perspective: Shared Storage for Shared Nothing: Making the Case for SAN and NAS in Big Data Analytics

John Webster, Senior Partner, Evaluator Group

We're seeing dramatic growth in the use of Big Data database architectures (Hadoop MapReduce for example). While these are best known in the context of web-based applications and development activities, they are no longer confined to the web. Cloudera, EMC Greenplum, IBM Netezza, NoSQL, and ParAccel are all examples of database architectures that are being used increasingly in "Big Data" business analytics applications within corporate data centers.

However, the SAN and NAS systems typically found in corporate data centers are typically shunned by Big Data analytics practitioners. Yet there is a case to be made for shared storage here, certainly as a secondary storage facility that offers data protection and data persistence services, and possibly more. This presentation makes the case for using shared storage in support of Big Data analytics.

SNIA Tutorial: The Why and How of SSD Performance Benchmarking

Esther Spanjer, Director, SSD Technical Marketing, SMART Modular
Dr. Easen Ho, CTO, Calypso Systems, Inc.

Understand the full performance characteristics of a solid state drive are not as trivial and straightforward as it seems. Unfortunately, reviewing the product specifications or running some standard benchmark test suites do not always paint a clear picture of what an SSD is capable of. A variety of parameters can influence the performance behavior of a solid state drive: current and previous workloads, fragmentation, block size, read/write mix, and queue depth to name a few. This problem was recognized by the SNIA organization and its Technical Working Group has worked on defining a Performance Test Specification that allows for performance benchmarking that result in repeatable and consistent test results. Following this test specification will allow engineers to compare different SSD devices on a consistent basis, as well as making sure that they choose the right SSD for their workload. This presentation will provide an overview of the SNIA SSD Performance Test Specification for both client and enterprise SSDs. It will explain the proposed test procedures for these 2 classes of SSDs and reporting methods.
10:20 am - 11:05 amUser Case Study: LeanLogistics, Inc. Case Study: Deploying Hardware Encryption for Improved Performance and Security

Andy Bass, Vice President of Technology, LeanLogistics, Inc.

Founded in 1999, LeanLogistics, Inc. is a leading SaaS provider of transportation software and supply chain services. Clients include: Chiquita, Barilla, Dannon, McDonalds, and ACE Hardware. To protect sensitive customer data on its fleet of 130 laptops, LeanLogistics needed an encryption solution that didn't sacrifice performance. What they selected after evaluating a number of solutions represents the latest in storage and embedded security technology: Solid State Drives (SSD) with encryption built into the drive itself. This presentation explores why LeanLogistics chose self-encrypting drives over software-based encryption, outlining the primary reasons behind the choice. The company will also cover deployment, the need for central management and auditing considerations. IT decision makers will better understand the performance impact of hardware- vs. software-based encryption, the need for proof that data is always secure and recommendations to those evaluating their encryption options.
SNIA Tutorial: Interoperable Cloud Storage with the CDMI Standard

Mark Carlson, Principal Cloud Strategist, Oracle Corporation

The Cloud Data Management Interface (CDMI) is an industry standard on its way to ISO ratification. There is now an open source reference implementation available from SNIA as well. Storage vendors and Cloud providers have started announcing their implementations of the CDMI standard, demonstrating the reality of interoperable cloud storage. This talk will help you understand how to keep from getting locked into any given vendor by using the standard. Real world examples will help you understand how to apply this to your own situation.
User Case Study: A Leadership Journey

Mario Merlano, Senior Director, Project Management Office, Houghton Mifflin Harcourt

This speech delivers on the meaning of Leadership by using real examples that follow the speakers leadership journey. Introspection, practice, and to the point truths are all intertwined into an impactful delivery. Leaders will walk away with tools to find the best people, retain them, and gain insights on how to become the leader they strive to be.
Industry Perspective: Protecting Big Data: Modern Data Protection Strategies for Big Data Environments

Jeff Echols, Senior Director for Global Alliances and Cloud Strategy, CommVault

"Big Data" is becoming the big challenge for many IT departments. Accelerating data growth, virtualization, and data center consolidation have concentrated data into massive pools, which in turn, has completely broken traditional methods of data protection. In this session, we will outline a modern approach for "Big Data" protection that enables companies to improve recovery, simplify management, consolidate budget items, reduce costs, and empower users to find and access all their information, whether online or offline. We will show how this can be achieved by an approach that integrates application intelligence with heterogeneous hardware snapshots, indexing, deduplication, and replication.
SNIA Tutorial: PCIe SSD Storage Solution

Gary Kotzur, Director/Distinguished Engineer, NGCS Storage Advanced Engineering, Dell

PCIe flash cards have been shipping for over 2 years and there multiple vendors offering various capacities utilizing both SLC and MLC flash technology. When they first arrived, the cards demonstrated performance that was several times faster than existing SSDs. This was largely due to the higher performance of the PCIe interface when compared to other storage interfaces. Users quickly found that the devices could increase their compute intensive applications performance and even reduce their data center space and power requirements. There is a wide range of customer applications that have different requirement needs for storage. While the PCIe SSD can be utilized in most applications, there are trade-offs that must be made when compared to other available alternatives. A user’s requirements and goals for a storage solution must be evaluated to determine if PCIe SSD storage is the right option. The solid-state storage industry has many new arriving technologies that will extend the benefits of memory used as storage devices. These technologies cover non-volatile memories, memory interfaces, SSS controllers and many others. In addition, there are new and upcoming standards, covering form factors, connectors and interfaces that will increase the serviceability, compatibility and usability of PCIe storage.
11:15 am - 12:00 pmSNIA Tutorial: Practical Secure Storage: A Vendor Agnostic Overview

Walt Hubis, Consultant, Software Architect

This presentation will explore the fundamental concepts of implementing secure enterprise storage using current technologies. This tutorial will focus on the implementation of a practical secure storage system, independent of any specific vendor implementation or methodology. The high level requirements that drive the implementation of secure storage for the enterprise, including legal issues, key management, current technologies available to the end user, and fiscal considerations will be explored in detail. In addition, actual implementation examples will be provided that illustrate how these requirements are applied to actual systems implementations.
Industry Perspective: Virtualizing Server Connectivity in the Cloud

Truls Myklebust, Director, Product Management, Brocade Communications

Server virtualization is a key building block for the private cloud, and as organizations consolidate a higher number of applications and mission-critical workloads, new networking requirements arise in terms of performance and virtualization awareness.

Virtualizing server connectivity helps organizations simplify and optimize I/O in virtual environments, and meet these new requirements by delivering VM awareness and application level policies such as Quality of Service.

Server connectivity solutions today must be ready to support emerging I/O virtualization technologies and standards to enable a smooth transition towards private cloud architectures.
Industry Perspective: IT Project Management

Dr. William C. Cross, Sr. Consultant, eComp Consultants

IT project management is fraught with peril. It's never easy but it can be fun. IT projects are perfect targets for project management techniques. Learn why projects go wrong, and how to prevent these problems. Learn to control a project, and hit your delivery and cost targets. This dynamic session focuses specifically on IT projects. We'll discuss project team composition, progress reporting, demands on the project manager and the nature of the manager's interaction with the team and the parent organization. You'll get proven tips and techniques that help manage projects.
User Case Study: iN DEMAND: Virtualization Strategies to Manage Big Data

Michael Raposa, Senior Director of Infrastructure, iN DEMAND

Very large data sets can be extremely unwieldy to manage. But at iN DEMAND, the success of our business depends on our ability to effectively manage over 300TB of file data that can be in active use in a moments notice. Deploying a heterogeneous global namespace allowed us to grow our business, supporting both our video transcoding work flow and all of our customer-facing video servers from a single digital content library, while reducing capital and operational costs.
Industry Perspective: Accelerating Enterprise Applications with Flash Storage

Randal H. Sagrillo, Principal Product Performance Manager, Oracle Corporation

Enterprise application performance can be limited by database performance. But the performance of these databases is often limited by storage I/O wait times. The use cases in this session focus on estimating transaction, query and batch throughput rate improvements as well as estimating reductions in transaction time, power and cooling, and rack space requirements using solid state storage. Additionally, the session covers the trade-offs of using Solid State Storage as Database Cache versus relational data persistent storage. It also considers when and where not to use flash storage technologies in database infrastructure and covers use cases and architectural best practices for the various ways to apply flash storage to database infrastructures for single-instance and cluster/grid deployments.