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PROS, Inc.

Setareh (Tara) Mardan, Ph.D., is a manager in the science and research group at PROS, where she focuses on B2B pricing science, sales effectiveness and revenue management. Since joining PROS in 2007, Mardan has designed and implemented optimization algorithms and pricing models across several industries including airline cargo, and B2B manufacturing, distribution and services. She has led multiple scientific innovation studies such as churn analysis (resulting in a pending patent), price rationality optimization and air cargo dynamic pricing. She received her Ph.D. in industrial engineering and operations research from the University of Minnesota.