About the Event: WA - Digital Transformation: How to Start Smart and Win!
If this year has taught us anything, it’s that digital transformation is a necessity. But what does it take to start smart and navigate the transformation gauntlet, balancing organisational change with fundraising goals?
In the first part of this special session, World Vision’s former global digital director, Stephen Ellis, will share his experience leading digital transformation. You’ll hear personal examples of failure, success and lessons learned along the way that can be applied by WA-based charities.
In the second part of the session, Stephen will discuss the five things that every organisation dominating digital fundraising does well. You can expect to go deep into digital marketing fundamentals and walk away with a practical framework that can be immediately applied in your organisation.
Bring your internal marketing, fundraising, communications and IT experts along with questions you want answered!
