| Wednesday, 15 July 2020 | | 3:00 pm - 5:00 pm |
Above listed time is local to South Australia. Other time zones: 3.30pm to 5.30pm AEST
1.30pm to 3.30pm WA
| Member |
Free |
| Staff of Organisational Member | Free | | | |
About the Event: SA - Digital Special Interest Group Join our new special interest group focused on Marketing, Media and Digital. In this session, we will discuss: - In the new COVID-19 reality, how do we keep our fundraisers and followers engaged in our cause?
- How do we take our physical events online?
- How do we cut through and reach our audiences, and convert them into fundraisers/supporters during tough economic times?
- How do we do all of this and still keep our donations coming in?
- In memoriam donations have dried up, how do we reignite and digitalise?
This session will be a discussion of these key points – please contribute your ideas and thoughts and share examples of what you have been doing so far in terms of donor engagement and event planning. Please join us to share your thoughts, experiences and knowledge – the aim is to get to know colleagues working in this specialist area of fundraising.
This is a free event, with attendance restricted to FIA Members and Staff of Organisational Members only.  | Ginta Orchard
Executive Officer
NeuroSurgical Research Foundation
Ginta has worked in event management for over 30 years, developing a specialisation in charity management. At NeuroSurgical Research Foundation (NRF), she has developed a low-cost, high revenue successful marketing and fundraising program, taking them from a small charity to a large charity in 10 years. Ginta has embraced social media in her role to develop low-budget, high-return community events. She is always eager to learn more and share things that work. | | |  | Gemma van den Akker
Marketing Communications Officer
NeuroSurgical Research Foundation
Gemma is an experienced marketing communications professional with a passion for writing and solving clients' business challenges. A skilled marketing all-rounder, she also specialises in copywriting, campaign, digital and social media strategy and content development across all channels.
Gemma's current role at the NeuroSurgical Research Foundation involves managing marketing and communications activities to help raise vital funds for life changing research for brain cancer, traumatic brain injury, stroke, Parkinson's disease and other neurosurgical conditions. She has spent her career working primarily in digital marketing agencies and has a Bachelor of Arts in Journalism from the University of South Australia (2003).
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