A rare and unique opportunity to get first-hand insights into the Major Gifts fundraising sector in Australia. In a one-off presentation from Xponential’s Roewen Wishart, you will get a “sneak peek” into the annual Major Gifts Benchmarking study.
With the right systems, cultivation and stewardship, major gift fundraising can work for organisations of any size. The Major Gift Benchmarking Study fills an important gap in industry knowledge of the “how-to” factors which affect success.
This presentation will share examples of current Australian data including definitions of “major donors”, retention rates, portfolio size per major gift fundraiser, sources of new prospects, and average gifts sizes. It will also share some surprising conclusions on questions like tied vs general gifts, and the effect on success of variables like board and volunteer involvement, methods of solicitation, and longevity of tenure of major gifts staff.
From this event, you will build your understanding of what to measure in a major gifts program, what factors affect success, and how your current results compare on key indicators in the current Australian market.
